Remote Product Market Research Analyst

Company: Naukri Mitra
Salary: $132,500 per annum

About Naukri Mitra

Naukri Mitra is a recruitment company connecting top-tier talent with promising career opportunities. We specialize in placing qualified professionals in roles that align with their skills and foster their growth and success. Our commitment to excellence means we work with companies worldwide, helping to shape the future of various industries by recruiting the best minds for the job.

We are seeking a Remote Product Market Research Analyst to join our esteemed list of placements. This role is ideal for a self-motivated, strategic thinker who thrives in a dynamic environment and is passionate about analyzing and understanding the market trends that shape successful products.

Job Overview

As a Remote Product Market Research Analyst with Naukri Mitra, you will be crucial in shaping product development strategies by providing actionable market insights. You will be responsible for gathering, analyzing, and interpreting data about consumer preferences, market conditions, and emerging trends. Your insights will empower product teams to make informed decisions and contribute to the overall success of products in competitive markets.

This remote position allows you to work from anywhere while being a key part of a dynamic team that values diverse perspectives and innovative ideas. As a Market Research Analyst, you will have the opportunity to collaborate with professionals across different disciplines, providing valuable market insights that will drive product and business growth.

Key Responsibilities

• Market Analysis: Conduct in-depth research to understand current and emerging market trends, customer behaviors, and competitive landscapes. Identify key drivers and market opportunities to support the strategic decision-making process.
• Consumer Insights: We collect and analyze data on consumer demographics, preferences, needs, and buying behaviors. We then develop consumer profiles to guide product development and marketing campaigns.
• Competitor Analysis: Monitor competitors' products, strategies, and market positioning. Provide insights into competitor strengths and weaknesses and propose actionable recommendations for differentiating products.
• Data Interpretation: Use qualitative and quantitative research methodologies to gather data from multiple sources, including surveys, focus groups, market reports, and internal databases. Provide data-driven insights that inform product design and development strategies.
• Collaboration with Product Teams: Work closely with product managers, designers, and marketing teams to ensure that market research findings are effectively translated into product concepts and business strategies.
• Reporting: Prepare detailed reports and presentations summarizing market research findings. Communicate insights clearly to stakeholders in a way that is easy to understand and supports informed decision-making.
• Trend Analysis: Track and interpret macroeconomic, technological, and social trends to identify new product opportunities or potential challenges. Stay informed about industry news and changes in the regulatory environment that could impact market dynamics.

Qualifications and Skills

• Educational Background: A Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field. A Master's degree would be an added advantage.
• Experience: 3-5 years of experience in market research or a related field is required. Prior experience with product market analysis, consumer insights, and data interpretation is highly preferred.
• Analytical Skills: Strong analytical skills, including the ability to analyze complex data sets, draw meaningful insights, and present findings coherently, are required. Proficiency in data analysis tools, such as Excel, SPSS, or similar software, is also required.
• Communication Skills: Excellent written and verbal communication skills are essential. The ability to craft concise, insightful reports and deliver findings to various stakeholders is key to success in this role.
• Research Methodologies: The candidate must be proficient in various research methods, including surveys, focus groups, and other data collection techniques. Experience with online research tools and techniques is a plus.
• Attention to Detail: Strong attention to detail to ensure data accuracy and quality in research reports.
• Problem-Solving: Ability to identify potential challenges, derive meaningful insights, and propose practical solutions that align with business goals.
• Technology Savvy: Familiarity with research software, online databases, and business intelligence tools. Knowledge of modern tools like Tableau, Google Analytics, or other visualization platforms would be advantageous.
• Team Player: Comfortable working as part of a multidisciplinary team. Ability to work effectively in a collaborative, fast-paced environment, especially in a remote setup.

Why Work with Naukri Mitra?

• Flexibility: This fully remote position allows you to work from anywhere while integral to a collaborative team.
• Professional Growth: Naukri Mitra values ongoing learning and development. We offer opportunities for professional growth and encourage employees to expand their skills through training programs and workshops.
• Impactful Work: Your research will directly influence product development and business decisions, allowing you to see the impact of your work on the success of products and businesses.
• Supportive Environment: At Naukri Mitra, we foster a supportive work environment that values work-life balance, open communication, and team collaboration.

Key Competencies

• Strategic Thinking: Ability to see the big picture and align research initiatives with broader business objectives.
• Initiative: A proactive mindset to initiate research, seek opportunities, and stay ahead of market developments.
• Adaptability: Comfortable working in a fast-paced environment where priorities can shift and able to adjust to changing business needs.

Working Conditions

• Remote Work: This is a fully remote position, providing flexibility in working hours and location as long as deadlines are met and work quality is maintained.
• Collaborative Tools: You will use various online collaboration tools (such as Slack, Zoom, and project management platforms) to stay connected with your team and ensure seamless communication.

Join Naukri Mitra Today

We want to hear from you if you are passionate about market research, love working with data, and enjoy helping shape successful product strategies. This is your opportunity to make a tangible impact while working with a company that values your skills, input, and personal growth.

Naukri Mitra is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Your experience matters to us, and we are excited to connect with talented individuals who share our vision for success and innovation.