Remote Brand Market Research Analyst

Company: Naukri Mitra
Salary: $55,000 per annum

About Naukri Mitra

Naukri Mitra is a recruitment company that provides talented professionals with meaningful career opportunities. We are passionate about connecting top talent with companies that share their values and goals. Our extensive network, industry knowledge, and personalized approach help ensure the perfect fit between candidates and employers. We pride ourselves on our ability to support our candidates in advancing their careers while assisting companies to grow by acquiring the best talent available.

We seek a Remote Brand Market Research Analyst to support one of our clients in analyzing brand performance, consumer perceptions, and market trends. This role is perfect for a detail-oriented, data-driven professional passionate about building and enhancing brand identity in an increasingly competitive market.

Job Overview

As a Remote Brand Market Research Analyst at Naukri Mitra, you will analyze market trends, brand perception, and customer behavior to provide valuable insights into brand strategy and positioning. You will work with cross-functional teams to understand brand performance and help develop strategies to enhance brand equity, customer loyalty, and market share.

This position is entirely remote, allowing you to work from anywhere. You will be part of a collaborative team that values diverse perspectives, innovative ideas, and results-driven action. Your insights will contribute to shaping a brand's perception in consumers' minds and guiding strategic business decisions.

Key Responsibilities

• Brand Performance Analysis: Analyze the brand's performance across various channels, identifying opportunities for improvement and areas for growth. Through data-driven insights, assess brand awareness, preference, and loyalty.
• Consumer Behavior Analysis: Research consumer preferences, motivations, and behaviors. Collect and analyze data using surveys, focus groups, and other research tools, creating comprehensive customer profiles that help inform brand strategies.
• Competitor Analysis: Monitor competitors' brand strategies, advertising, and product positioning. Provide a detailed analysis of competitors' strengths and weaknesses to help identify market gaps and opportunities.
• Data Collection and Interpretation: Gather and analyze quantitative and qualitative data from multiple sources to better understand the target audience and market dynamics. Translate complex data sets into actionable insights that support brand strategy.
• Brand Perception Studies: Assess public perception of the brand through brand tracking, sentiment analysis, and social media monitoring. Provide recommendations to improve brand image, customer satisfaction, and overall brand equity.
• Collaboration with Marketing Teams: I will work closely with marketing, product, and creative teams to align branding efforts with market trends and customer expectations. I will also provide insights that help craft compelling brand messages and effective marketing campaigns.
• Reporting: Prepare reports, presentations, and visualizations that communicate research findings and insights effectively. Provide clear, actionable recommendations to stakeholders and ensure all research data is presented in an easy-to-understand format.
• Trend Analysis: Stay current on industry trends, customer behavior shifts, and emerging market opportunities. Recommend ways for the brand to leverage these trends to strengthen its market positioning.

Qualifications and Skills

• Educational Background: A Bachelor's degree in Marketing, Business Administration, Communications, Psychology, or a related field. A Master's degree is a plus but not required.
• Experience: Minimum of 2-4 years of experience in brand market research, consumer insights, or related fields. Prior experience working with brand analysis and consumer perception is highly desirable.
• Analytical Skills: You must be able to analyze and interpret data, develop insights, and present data-driven recommendations. Proficiency in data analysis tools such as Excel, SPSS, or similar software is required.
• Communication Skills: Excellent written and verbal communication skills are essential for creating concise, insightful reports and delivering findings to a diverse audience of stakeholders.
• Research Methodologies: The candidate must be proficient in various research methodologies, including surveys, focus groups, interviews, and observational research. Familiarity with market research tools and digital analytics platforms is a plus.
• Attention to Detail: Strong attention to detail is crucial for ensuring the accuracy and reliability of data and analysis and for producing high-quality reports under tight deadlines.
• Problem-Solving: Ability to identify key insights from data, develop creative solutions to brand challenges, and effectively communicate findings to stakeholders.
• Team Player: Ability to collaborate effectively with cross-functional teams, especially in a remote work environment. Willingness to provide support and feedback and contribute to team goals.

Why Work with Naukri Mitra?

• Flexible Work Environment: This is a fully remote position, so you can work from anywhere, providing an excellent work-life balance. We believe in flexibility, enabling you to deliver your best work without geographical constraints.
• Career Growth Opportunities: Naukri Mitra is committed to providing career growth and professional development opportunities. You will have access to training, workshops, and resources that help you advance your career and stay up-to-date on market research best practices.
• Impactful Work: Your insights will directly impact brand strategy and consumer perception. You will be able to see the tangible effects of your work on brand performance and help drive meaningful change for companies.
• Supportive Culture: We foster a positive and inclusive work culture where everyone's voice is heard and contributions are valued. We believe that diverse perspectives lead to innovative ideas and better outcomes.

Key Competencies

• Strategic Thinker: Ability to understand the bigger picture, think strategically, and align research initiatives with brand and business goals.
• Self-motivated: Able to work independently, prioritize tasks effectively, and take ownership of projects from start to finish. Demonstrated ability to work in a remote setup.
• Adaptability: Ability to thrive in a fast-paced and ever-changing environment. Flexibility in adjusting priorities based on new insights or business needs.

Working Conditions

• Remote Work: This is a fully remote position, offering the flexibility to work from anywhere as long as deadlines are met and work quality is maintained.
• Collaborative Tools: You will use various online collaboration tools (such as Slack, Zoom, and project management platforms) to ensure smooth and effective communication with your team and stakeholders.

Join Naukri Mitra Today

If you are passionate about understanding consumer behavior, building brand strategies, and delivering data-driven insights, we invite you to join our team. This is an excellent opportunity for a creative, analytical professional who wants to make an impact while working with leading companies worldwide.

At Naukri Mitra, we are committed to diversity and inclusion. We encourage applicants from all backgrounds to apply and bring their unique perspectives to our team. We celebrate different experiences, abilities, and backgrounds, knowing they lead to more vital, innovative solutions.