Remote B2B Market Research Analyst

Company: Naukri Mitra

Salary: $132,500 annually

About Us
Naukri Mitra is a leading recruitment company dedicated to connecting talented professionals with rewarding career opportunities across various industries. We focus on understanding the specific needs of our clients and candidates to provide tailored recruitment services that help both succeed. We are seeking a highly skilled and motivated Remote B2B Market Research Analyst to join our remote team and deliver valuable market insights to assist our clients in gaining a competitive advantage in the B2B landscape.

Job Overview
We are seeking an experienced Remote B2B Market Research Analyst to join our team in a remote capacity. The ideal candidate will analyze market trends, competitive landscapes, and buyer behaviors in the B2B space. You will conduct research that provides valuable insights to help our clients make strategic decisions, identify business opportunities, and improve overall performance. The successful candidate should have a strong understanding of B2B dynamics, an analytical mindset, and the ability to turn data into actionable insights.

Key Responsibilities

• Conduct in-depth market research to analyze industry trends, buyer behavior, market potential, and competitive landscapes in the B2B environment.
• Data from multiple sources, including industry reports, surveys, databases, and primary research, must be collected, processed, and interpreted to derive meaningful insights.
• Develop comprehensive market research reports, presentations, and dashboards that communicate critical findings, opportunities, and recommendations for clients.
• Identify key industry trends and emerging opportunities, helping clients navigate changes in the B2B market and make data-driven decisions.
• Conduct competitor analysis to identify the competitive landscape's strengths, weaknesses, opportunities, and threats.
• Work closely with clients to understand their research needs and develop customized solutions for their business objectives.
• We track buyer behaviors, sales cycles, and lead generation metrics to help clients understand their target audiences and improve their marketing strategies.
• Conduct segmentation analysis and create buyer personas to understand key stakeholders better and target audiences in the B2B market.
• Collaborate with internal teams, such as sales, marketing, and product development, to ensure research findings align with the overall business goals.
• Design and execute primary research studies, including surveys, focus groups, and interviews, to gather data directly from clients' target audiences.
• To ensure high-quality research output and stay current with industry developments, emerging technologies, and best practices in B2B market research.
• Use data visualization tools to create impactful visual reports that effectively communicate research findings and support decision-making.
• Based on research findings, provide actionable recommendations to clients, helping them optimize marketing campaigns, product positioning, and overall business strategies.

Required Skills and Qualifications

• Bachelor's degree in Market Research, Business, Economics, Data Analysis, or a related field.
• Minimum of 4 years of experience in market research, preferably in the B2B sector, with experience conducting primary and secondary research.
• Strong analytical skills with proficiency in data analysis tools such as Excel, Python, R, or SQL.
• Proficiency in data visualization tools such as Tableau, Power BI, or similar platforms to create impactful visual reports.
• Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely.
• Proven experience in conducting competitive analysis, buyer behavior analysis, and segmentation in the B2B environment.
• Strong understanding of B2B market dynamics, buyer journeys, and decision-making processes.
• Ability to manage multiple research projects simultaneously, prioritize tasks, and meet deadlines in a remote work setting.
• Strong attention to detail, organizational skills, and commitment to delivering high-quality, accurate research.
• Ability to work independently while also being a collaborative team player.

Preferred Skills

• Experience working with B2B technology companies, financial services, manufacturing, or other related sectors is highly desirable.
• Familiarity with market research tools such as Qualtrics, SurveyMonkey, or other survey platforms to design and conduct surveys.
• Experience with econometric modeling, trend analysis, and forecasting to provide strategic market insights.
• Knowledge of CRM systems such as Salesforce and how customer data can enhance B2B research.
• Understanding digital marketing metrics, lead generation strategies, and how research can support marketing campaigns.
• Familiarity with qualitative research techniques such as in-depth interviews, focus groups, and workshop facilitation.
• Knowledge of account-based marketing (ABM) strategies and how market research can support ABM campaigns.
• There is a strong interest in emerging technologies and trends in the B2B market, such as SaaS, digital transformation, and AI.

Why Join Us

• Work remotely from anywhere, with the flexibility to manage your schedule and achieve work-life balance.
• Collaborate with leading companies across multiple industries, helping them gain valuable insights into their markets.
• Competitive salary of $132,500 annually, commensurate with skills and experience.
• Be part of a passionate and supportive team that values innovation, creativity, and professional growth.
• Exposure to various industries and clients enhances your skills and expertise in B2B market research.
• Access to professional development and training opportunities to further your career growth.
• Work on challenging and meaningful projects that directly impact clients' business success.

Who You Are

You are an analytical, data-driven individual passionate about understanding B2B markets and helping businesses make informed decisions. You have a strong understanding of B2B dynamics, buyer behavior, and competitive landscapes. You enjoy diving into data, uncovering insights, and developing strategic recommendations that help clients succeed. You are comfortable working remotely, managing time effectively, and balancing multiple projects. You are curious about industry trends, emerging technologies, and market dynamics, and you are eager to contribute to the success of a forward-thinking company like Naukri Mitra, where your skills and insights can make a real difference.

If you are ready to leverage your B2B market research skills to drive business insights and help clients succeed, we encourage you to apply for this exciting opportunity with Naukri Mitra.

How to Apply

If you are interested in this role, please submit your application through Naukri Mitra's application portal. We look forward to reviewing your qualifications and getting to know you better.