Online Influencer Partnerships Manager
Location: Remote
Annual Salary: $89,000
About Us: We are a dynamic and rapidly growing company at the forefront of the digital marketing industry. We specialize in innovative solutions that drive brand awareness and engagement through various online channels. Our team is passionate about creating impactful strategies and delivering exceptional results. As we continue to expand our reach and influence, we are seeking an experienced and motivated Online Influencer Partnerships Manager to join our remote team.
Job Overview: The Online Influencer Partnerships Manager will play a critical role in developing, managing, and optimizing our influencer marketing strategy. This individual will be responsible for identifying and building relationships with influencers, executing partnership campaigns, and analyzing their performance to ensure alignment with our brand objectives. The ideal candidate will have a strong background in influencer marketing, excellent communication skills, and a keen understanding of the digital landscape.
Key Responsibilities:
- Strategy Development:
- Develop and execute comprehensive influencer marketing strategies that align with our brand’s goals and objectives.
- Identify key performance indicators (KPIs) to measure the success of influencer campaigns and adjust strategies as needed.
- Influencer Identification and Outreach:
- Research and identify influencers that align with our brand values, target audience, and marketing goals.
- Establish and nurture relationships with influencers, managing communication and negotiations to secure partnerships.
- Utilize influencer marketing platforms and tools to streamline the process of finding and vetting potential partners.
- Campaign Management:
- Oversee the planning and execution of influencer campaigns from inception to completion, ensuring that all deliverables are met on time and within budget.
- Coordinate with internal teams (e.g., marketing, creative, product) to ensure that campaign objectives are communicated and aligned.
- Develop creative briefs and guide influencers on content creation, brand messaging, and campaign requirements.
- Performance Analysis and Reporting:
- Monitor and analyze the performance of influencer campaigns using analytics tools to track key metrics, such as engagement rates, reach, conversions, and ROI.
- Prepare detailed reports and presentations on campaign performance, insights, and recommendations for future improvements.
- Continuously assess the effectiveness of influencer partnerships and adjust strategies based on performance data and market trends.
- Budget Management:
- Manage the influencer marketing budget, ensuring that expenditures are within allocated limits and optimizing spend for maximum return on investment.
- Negotiate contracts and agreements with influencers, ensuring fair compensation and adherence to campaign terms.
- Industry Trends and Best Practices:
- Stay up-to-date with the latest trends and developments in influencer marketing, social media, and digital advertising.
- Share knowledge and insights with the team to foster a culture of innovation and continuous improvement.
- Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, creative, and product, to align influencer campaigns with overall brand strategy and objectives.
- Act as a liaison between influencers and the company, addressing any issues or concerns promptly and professionally.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in influencer marketing, social media management, or a similar role.
- Proven track record of successfully managing influencer campaigns and partnerships.
- Strong understanding of social media platforms, digital marketing strategies, and influencer trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data and generate actionable insights to drive campaign performance.
- Highly organized with strong project management skills and attention to detail.
- Proficient in using influencer marketing platforms, analytics tools, and CRM systems.
Why Join Us?
- Flexible Work Environment: Enjoy the freedom and flexibility of a remote work setting.
- Competitive Salary: Earn an annual salary of $89,000.
- Professional Growth: Access opportunities for career advancement and professional development.
- Innovative Culture: Be part of a forward-thinking team that values creativity and innovation.
- Comprehensive Benefits: Receive a competitive benefits package, including health insurance, retirement plans, and more.
If you are a passionate and results-driven professional with a knack for building and managing influencer partnerships, we would love to hear from you. Apply today to join our team and help us drive our brand’s success through impactful influencer marketing strategies!
Application Process: Please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role. Applications will be reviewed on a rolling basis until the position is filled.
Equal Opportunity Employer: We are an equal opportunity employer and welcome applicants from all backgrounds. We are committed to creating an inclusive environment for all employees.