Virtual Product Marketing Strategist

Location: Remote

Salary: USD 48,000 per annum

Job Summary:

Are you a strategic thinker with a flair for marketing and a passion for technology? We seek a highly motivated Virtual Product Marketing Strategist to join our dynamic team. In this role, you will be pivotal in shaping and executing marketing strategies for our product offerings. You will work closely with cross-functional teams to drive product adoption, enhance market positioning, and ultimately contribute to our company's growth.

Key Responsibilities:

1. Develop and Execute Marketing Strategies:
   • Create comprehensive product marketing plans that align with business objectives and target audience needs.
   • Identify and prioritize marketing opportunities to enhance product visibility and market share.
   • Develop and implement go-to-market strategies for new product launches and existing product enhancements.
2. Market Research and Analysis:
   • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
   • Analyze customer feedback, sales data, and market trends to make informed decisions and refine marketing strategies.
   • Develop and maintain customer personas to tailor marketing efforts effectively.
3. Content Creation and Management:
   • Produce compelling marketing content, including product brochures, case studies, white papers, and blog posts.
   • Collaborate with the content team to create engaging multimedia assets such as videos, infographics, and webinars.
   • Ensure all marketing materials are consistent with brand messaging and positioning.
4. Campaign Management:
   • Planned, executed, and managed marketing campaigns across various digital, social media, and email channels.
   • Monitor campaign performance and analyze key metrics to assess effectiveness and optimize results.
   • Work with the creative team to develop eye-catching visuals and copy that resonate with the target audience.
5. Stakeholder Collaboration:
   • Collaborate with product management, sales, and customer success teams to align marketing efforts with overall business goals.
   • Provide insights and recommendations to internal teams based on market research and campaign performance.
   • Act as a liaison between stakeholders and external partners to ensure seamless execution of marketing initiatives.
6. Product Positioning and Messaging:
   • Develop and articulate clear and compelling product positioning and messaging.
   • Ensure that product messaging is effectively communicated across all marketing channels and touchpoints.
   • Create and maintain a repository of product information, including key benefits, features, and differentiators.
7. Performance Tracking and Reporting:
   • Track and measure the success of marketing initiatives using relevant KPIs and metrics.
   • Prepare and present regular reports on marketing performance, insights, and recommendations to leadership.
   • Utilize data to drive continuous improvement and adapt strategies as needed.
8. Customer Engagement and Advocacy:
   • Develop strategies to engage with customers and build a community around the product.
   • Leverage customer feedback and testimonials to enhance product credibility and drive word-of-mouth marketing.
   • Organize and manage customer events, webinars, and other engagement activities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in product marketing, preferably in a remote or virtual environment.
• Strong understanding of digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and CRM systems.
• Creative thinking with a data-driven approach to problem-solving.
• Experience with content creation, campaign management, and market research.

Desired Skills:

• Knowledge of SEO, SEM, and social media marketing strategies.
• Familiarity with marketing automation platforms and tools.
• Strong organizational and project management skills.
• Ability to collaborate effectively with cross-functional teams in a virtual setting.
• Detail-oriented with a strong focus on delivering high-quality results.

Why Join Us?

As a Virtual Product Marketing Strategist, you will have the opportunity to shape the future of our product offerings and significantly impact our company's success. We offer a supportive and collaborative work environment where your ideas are valued and your professional growth is encouraged. We would love to hear from you if you are a passionate marketer with a knack for strategy and innovation.

Application Process:

Interested candidates should submit a resume and a cover letter detailing their relevant experience and qualifications. We look forward to finding the next great addition to our team!