Remote Social Media Data Analyst

About the Role

Are you passionate about translating social trends into actionable business strategies? Join our fully remote team as a Social Media Data Analyst and become a vital contributor to data-driven storytelling. This role is designed for someone who thrives in a fast-paced environment, enjoys making sense of digital patterns, and is eager to grow their career while working from anywhere. With an annual salary of $82,640, this position empowers you to blend creativity with data science to shape impactful online narratives.

Why This Role Matters

Social media channels have become critical touchpoints in understanding public perception and consumer engagement. As a Social Media Data Analyst, you will support strategic initiatives by offering real-time insights and long-term trend analyses. Your work will directly influence campaign direction, audience targeting, and brand resonance, contributing to our mission of delivering meaningful digital experiences that drive measurable results.

Key Responsibilities

Monitor and Interpret Social Trends

Duties

• Track cross-platform engagement metrics from sources like Instagram, LinkedIn, TikTok, and X (formerly Twitter)
• Analyze brand sentiment using natural language processing tools
• Identify emerging hashtags, influencers, and viral content that align with strategic goals

Provide Actionable Insights

Duties

• Translate raw data into digestible reports with charts, heatmaps, and predictive trends.
• Advise campaign teams on performance optimization strategies
• Use benchmarking techniques to evaluate competitors and identify growth opportunities

Develop Dashboards and Reports

Duties

• Build and maintain interactive dashboards using tools like Tableau or Google Data Studio.
• Share insights effectively with both specialized and general audiences during bi-weekly strategy syncs.
• Customize reports for various internal departments, including marketing, product, and leadership.

Collaborate Cross-Functionally

Duties

• Partner with digital strategists and marketing managers to refine KPIs
• Align closely with UX researchers to connect behavioral insights with user feedback
• Support content teams with trend validation and post-performance predictions

Work Environment

Remote-First Culture

Benefits

• Work from home with flexible hours designed around your productivity peaks
• Regular virtual team check-ins to foster collaboration and feedback
• Asynchronous communication practices allow for deep work and uninterrupted analysis

Growth-Focused Setting

Opportunities

• Monthly one-on-one mentorship focused on career advancement and upskilling
• Annual learning stipend for courses in business intelligence, social analytics, or data visualization
• Internal mobility options to explore roles in adjacent areas, such as brand strategy or digital performance

Tools and Technologies

Analytical Platforms

Examples

• Google Analytics 4 for social channel attribution tracking
• Brandwatch or Sprinklr for social listening and sentiment analysis
• Python and SQL for deeper statistical queries and data modeling

Visualization and Reporting Tools

Examples

• Tableau, Looker, or Power BI for live dashboards
• Google Sheets integrated with APIs for real-time trend summaries
• Slack and Notion for collaborative updates and stakeholder alignment

Automation and Integrations

Examples

• Zapier or Make for workflow automation
• Meta Business Suite and Hootsuite for scheduled content and performance tracking
• R scripts (where applicable) for statistical plotting and comparative analysis

Qualifications

Must-Have Skills

Requirements

• 3+ years of experience in social media analytics or digital reporting
• Strong command of data storytelling, pattern recognition, and actionable insight generation
• Proficiency in SQL and Python for data extraction and manipulation
• Demonstrated expertise in social listening tools and analytics platforms

Preferred Attributes

Advantages

• Degree in marketing analytics, statistics, or digital communication
• Experience in a remote-first organization or familiarity with asynchronous workflows
• Passion for staying ahead of platform algorithm changes and their business implications
• Ability to communicate complex findings to a diverse, non-technical audience

Your Impact and Career Path

A Role With Purpose

You won't just be crunching numbers—you'll influence the future of digital branding by providing insights that guide impactful storytelling. Your analyses will become the foundation upon which campaigns are refined, new audiences are discovered, and long-term digital goals are achieved.

Room to Grow

This position offers a clearly defined growth path. Based on your performance and initiative, you could transition into roles such as Senior Data Analyst (Social Intelligence), Social Strategy Lead, or even Head of Digital Analytics. We provide regular feedback and project-based stretch assignments to accelerate your trajectory.

How We Support You

Comprehensive Benefits

Package

• Full medical, dental, and vision coverage
• Generous paid time off and wellness days
• Remote work allowance and home-office setup stipend

Culture of Inclusion

We celebrate diversity in all forms and are dedicated to nurturing a workplace culture that encourages collaboration, creativity, and innovation. All team members are encouraged to contribute their perspectives to shape our analytical approach and workplace experience.

Call to Action

Are you ready to make your mark as a remote-first social media data storyteller? Take on a position where your data-driven expertise doesn’t just interpret the digital world—they shape it. Apply now and take your place on a team that values strategic insight, professional growth, and global collaboration. Let’s create brighter social futures, together.