Remote Brand Marketing Strategist

About the Role

We seek an experienced and forward-thinking Remote Brand Marketing Strategist to craft and execute compelling branding strategies that enhance visibility, inspire audience connection, and drive market growth. This opportunity places you at the heart of our brand evolution, empowering you to build impactful campaigns that engage audiences across diverse digital platforms. As part of our fully remote team, you'll work in a culture that values insight, innovation, and inclusion.

This role is ideal for someone who thrives in a fast-paced environment, understands the nuances of building a brand across digital and global touchpoints, and can seamlessly blend creative storytelling with data-informed decision-making. You'll partner with designers, analysts, marketers, and leadership to refine our brand voice and ensure every external communication is aligned with our values and objectives. We offer an annual salary of $118,841 and a dynamic remote culture centered on professional growth and collaboration.

Key Responsibilities

• Develop a comprehensive brand strategy that strengthens our identity, tone, and visual style across all customer-facing channels
• Refine and maintain brand guidelines, ensuring consistent execution in all marketing, advertising, and corporate materials
• Spearhead multi-channel brand campaigns that align with company goals and resonate with target audiences
• Use audience insights and performance metrics to optimize brand positioning and campaign effectiveness
• Work closely with departments across marketing, creative, and product development to unify communications and enhance user experience
• Guide storytelling efforts and deliver narratives that evoke emotion, reflect brand authenticity, and build lasting relationships
• Lead creative workshops and strategy sessions that bring cross-functional teams into the brand process
• Explore opportunities for brand partnerships and co-branded campaigns that enhance visibility and market trust
• Stay informed on cultural, market, and design trends to keep the brand ahead of the curve

Required Skills and Qualifications

• 5+ years of experience in brand marketing, creative strategy, or a related field, preferably with digital-first or remote-first companies
• Thorough understanding of digital branding ecosystems, including content marketing, organic and paid social, web, and email communications
• Demonstrated expertise in using customer data, behavior analytics, and A/B testing to drive brand refinement
• Skilled in storytelling, copy development, and brand messaging across different formats and platforms
• Hands-on experience with visual design and branding platforms like Figma, Canva Pro, and brand intelligence tools such as Brandwatch or Sprout Social
• Excellent organizational abilities with proven success managing timelines and guiding multi-faceted branding initiatives
• Clear, impactful communicator comfortable presenting brand concepts to both creative and business stakeholders
• Degree in Branding, Strategic Communication, Integrated Marketing, or a closely related discipline

Preferred Qualifications

• Postgraduate education in Marketing, Branding, or Design Strategy
• Familiarity with customer segmentation, lifecycle marketing, and international brand localization
• Experience running brand sprints or design thinking workshops
• Previous involvement in rebranding efforts or brand refresh projects

Work Environment

This fully remote position is designed for high-performing individuals who enjoy flexibility and independence in their workday. Our team embraces asynchronous communication and prioritizes meaningful collaboration. You’ll engage with colleagues across time zones through recurring syncs, focused workshops, and creative planning sessions. We encourage open idea sharing, respectful discourse, and genuine support so everyone feels secure in expressing their thoughts and perspectives.

You’ll benefit from a strong sense of digital community, supported through thoughtfully organized communication workflows, digital collaboration tools, and a culture of appreciation that fuels long-term engagement and success.

Tools and Technologies

• Communication and collaboration: Slack, Zoom, Loom
• Project and workflow management: Notion, Monday.com
• Design and creative: Figma, Adobe Creative Cloud, Canva
• Analytics and insights: SEMrush, Google Data Studio, HubSpot
• Feedback and testing: Typeform, Maze, and usability testing platforms

What Success Looks Like

• Creation of an updated brand playbook that clearly defines identity elements, tone, voice, and brand personality
• Launch of 2–3 high-impact branding campaigns within the first six months
• Measurable improvements in brand awareness and audience engagement based on campaign metrics
• Improved internal brand alignment across teams, leading to more consistent messaging and positioning
• Delivery of well-received brand presentations and workshops across departments
• Enhanced performance of content and creative assets in A/B testing through tighter brand coherence

Why Join Us?

• Empowerment to lead the future of a purpose-driven brand
• Competitive compensation is designed to recognize strategic leadership
• Opportunities to influence every facet of the brand experience, from design to messaging
• Supportive and collaborative remote work culture with a strong sense of purpose
• Emphasis on learning, creativity, and personal growth

Benefits

• Annual salary: $118,841
• Flexible remote work environment with location independence
• Paid time off, including vacation, mental health days, and sick leave
• Annual professional development fund for certifications, courses, and conferences
• Digital wellness initiatives, mindfulness subscriptions, and peer mentoring access
• Invitations to virtual retreats, design showcases, and community-building events

Our Commitment to Belonging

We cultivate an environment where individuality is celebrated and all backgrounds are valued. Our approach to inclusion prioritizes fairness, access, and authentic collaboration. Our goal is to eliminate structural limitations while creating space for underrepresented voices across our organization. Our hiring practices are built on integrity and equity, ensuring we make room for various experiences and insights.

Ready to Strategize Our Future?

Bring your strategic thinking, creative energy, and branding expertise to a team that appreciates bold ideas and shared victories. If you’re passionate about building a brand with heart and meaning, this role was made for you.

Apply now and help shape a brand that resonates across generations, platforms, and communities.