Digital Communications Manager

Location: Remote

Salary: $76,442 annually

About the Role:

We seek a dynamic and strategic Digital Communications Manager to join our team remotely. This role is designed for an individual who excels at crafting and executing comprehensive digital communication strategies that drive engagement, elevate brand presence, and effectively convey messages across various digital platforms.

Key Responsibilities:

1. Strategic Planning and Execution:
   • Develop and implement a comprehensive digital communications strategy that aligns with the organization’s goals and objectives.
   • Identify key digital channels and platforms to reach and engage target audiences effectively.
   • Monitor industry trends and emerging technologies to refine and enhance digital communication strategies continually.
2. Content Creation and Management:
   • Create, edit, and manage high-quality content for various digital platforms, including social media, blogs, newsletters, and websites.
   • Ensure all content is consistent with the brand’s voice, style, and messaging.
   • Oversee content calendars and schedules to ensure timely delivery of digital communications.
3. Social Media Management:
   • Develop and execute social media strategies to increase brand awareness and engagement on platforms like Facebook, Twitter, LinkedIn, and Instagram.
   • Monitor social media channels for feedback and respond to inquiries promptly and professionally.
   • Analyze social media metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvements.
4. Email Marketing:
   • Design and implement email marketing campaigns to nurture leads, engage existing audiences, and drive conversions.
   • Segment email lists and tailor messaging to target specific audience segments.
   • Track and analyze email campaign performance metrics to optimize future campaigns.
5. Website and SEO Management:
   • Oversee the maintenance and optimization of the organization’s website to ensure it is user-friendly, informative, and aligned with digital communication strategies.
   • Implement SEO best practices to enhance website visibility and search engine ranking.
   • Collaborate with web developers and designers to ensure the website meets user needs and expectations.
6. Analytics and Reporting:
   • Monitor and analyze digital communication metrics and KPIs to assess the effectiveness of strategies and campaigns.
   • Prepare regular reports on digital communication performance, highlighting successes, challenges, and opportunities for improvement.
   • Utilize data-driven insights to make strategic recommendations and adjustments to digital communication plans.
7. Collaboration and Coordination:
   • Work closely with cross-functional teams, including marketing, public relations, and design, to ensure cohesive and integrated digital communication efforts.
   • Coordinate with external partners, agencies, and vendors to support digital communication initiatives.
   • Provide guidance and support to team members and stakeholders on digital communication best practices.
8. Crisis Management:
   • Develop and implement crisis communication plans to manage and mitigate any negative impact on the brand’s reputation.
   • Monitor digital channels for potential issues and respond quickly and effectively to emerging crises.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
• Minimum of 5 years of experience in digital communications, marketing, or a related role.
• Proven experience in developing and executing successful digital communication strategies and campaigns.
• Strong proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO.
• Excellent written and verbal communication skills with a keen eye for detail.
• Demonstrated ability to analyze data, generate insights, and make data-driven decisions.
• Strong project management skills with the ability to effectively manage multiple tasks and deadlines.
• Experience with content management systems (CMS) and web analytics tools.
• Ability to work independently and collaboratively in a remote work environment.

Benefits:

• Competitive salary of $76,442 annually.
• Flexible work hours and remote work options.
• Comprehensive health and wellness benefits.
• Professional development opportunities.
• Generous paid time off and holidays.

This is a fantastic opportunity for a skilled digital communications professional to impact a remote role significantly. We encourage you to apply if you are passionate about driving digital engagement and have a proven track record of success.