Digital Content Strategist

Location: Remote
Salary: $83,137 per year

About the Role:

We seek a highly skilled and creative Digital Content Strategist to join our dynamic team. As a Digital Content Strategist, you will develop and implement innovative content strategies that enhance our digital presence, drive engagement, and support our overall business goals. This remote position offers an excellent opportunity for a motivated individual to make a significant impact through strategic content planning and execution.

Key Responsibilities:

1. Content Strategy Development:
   • Design and implement comprehensive digital content strategies aligned with the company's goals and target audience.
   • Conduct market research and audience analysis to identify trends, preferences, and content opportunities.
   • Create and manage content calendars, ensuring timely content delivery across various platforms.
2. Content Creation and Management:
   • Oversee the development of high-quality content, including blog posts, articles, social media updates, and multimedia assets.
   • Collaborate with writers, designers, and other content creators to produce engaging and relevant content.
   • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
3. SEO and Performance Optimization:
   • Implement SEO best practices to enhance content visibility and search engine rankings.
   • Monitor and analyze content performance using analytics tools, making data-driven decisions to optimize content effectiveness.
   • Conduct A/B testing and other experiments to refine content strategies and improve engagement.
4. Social Media and Digital Campaigns:
   • Develop and execute social media strategies to increase brand awareness and drive user engagement.
   • Created and managed digital marketing campaigns, including email marketing, paid advertising, and influencer partnerships.
   • Monitor social media channels, respond to user inquiries, and engage with the audience promptly.
5. Collaboration and Stakeholder Management:
   • Work closely with cross-functional teams, including marketing, sales, and product, to ensure content aligns with broader business objectives.
   • Communicate content strategies and performance insights to stakeholders, providing regular updates and recommendations.
   • Foster strong relationships with external partners and influencers to enhance content reach and impact.
6. Trend Monitoring and Innovation:
   • Stay up-to-date with industry trends, emerging technologies, and best practices in digital content and marketing.
   • Identify and implement innovative content formats and strategies to keep the brand ahead of the competition.
   • Continuously evaluate and refine content strategies based on industry developments and audience feedback.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Strategist, Digital Marketer, or similar role, with a strong portfolio of successful content projects.
• Exceptional writing, editing, and proofreading skills, with the ability to create compelling and engaging content.
• Proficiency in content management systems (CMS), social media platforms, and analytics tools (e.g., Google Analytics, SEMrush).
• Solid understanding of SEO principles and best practices.
• Strong project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for innovation.

What We Offer:

• Competitive salary of $83,137 per year.
• Flexible remote work environment.
• Opportunities for professional growth and development.
• A collaborative and supportive team culture.
• Access to the latest tools and technologies to support your work.

How to Apply:

We would love to hear from you if you are a strategic thinker with a passion for digital content and a track record of driving results. To be considered for this exciting opportunity, please submit your resume, cover letter, and portfolio of work.