Digital Content Strategist

Location: Remote
Salary: $115,475 annually

Job Overview:
We seek a creative and analytical Digital Content Strategist to join our dynamic team. In this role, you will develop and execute a comprehensive digital content strategy that aligns with our brand's objectives and resonates with our target audience. You will leverage your content creation, SEO, social media, and analytics expertise to enhance our online presence and drive engagement across various digital platforms.

Key Responsibilities:

1. Content Strategy Development:
   • Design and implement a robust digital content strategy that supports overall marketing goals.
   • Identify target audience segments and develop tailored content to engage and inform them effectively.
   • Conduct competitive analysis and market research to stay ahead of industry trends and audience preferences.
2. Content Creation and Management:
   • Oversee creating high-quality, relevant, and compelling content across multiple formats, including blogs, articles, infographics, videos, and social media posts.
   • Collaborate with writers, graphic designers, and other team members to ensure content is on-brand and meets strategic objectives.
   • Establish and maintain a content calendar that outlines all upcoming content initiatives, including deadlines and responsibilities.
3. SEO and Analytics:
   • Implement SEO best practices to improve organic search visibility and drive traffic to our digital platforms.
   • Utilize analytics tools to monitor content performance, gather insights, and make data-driven decisions to refine content strategies.
   • Prepare regular reports that analyze key performance indicators (KPIs) and provide recommendations for optimization.
4. Social Media Strategy:
   • Develop and execute social media strategies to enhance brand awareness, engage audiences, and drive website traffic.
   • Create and curate content for various social media platforms, ensuring consistency in voice and messaging.
   • Monitor social media channels, respond to inquiries, and engage with followers to build a loyal community.
5. Collaboration and Leadership:
   • Work closely with marketing, design, and product teams to align messaging and branding across all platforms.
   • Lead brainstorming sessions and workshops to generate innovative content ideas and initiatives.
   • Stay informed about emerging trends in digital marketing and content strategy, sharing insights with the team to foster a culture of continuous improvement.
6. Content Optimization:
   • A/B test content variations to determine effectiveness and optimize for maximum engagement and conversion rates.
   • Continuously update and refresh existing content to maintain relevance and improve SEO performance.
   • Develop and implement strategies for repurposing content across different channels to extend its reach.
7. Brand Consistency:
   • Ensure all content aligns with brand guidelines and maintains a consistent tone, voice, and style across platforms.
   • Advocate for best practices in content creation and management within the organization, fostering a culture of quality and professionalism.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in digital content strategy, content marketing, or a related discipline.
• Strong understanding of SEO principles, social media platforms, and analytics tools (e.g., Google Analytics, SEMrush).
• Exceptional writing and editing skills, a keen eye for detail, and a passion for storytelling.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with content management systems (CMS) and marketing automation tools is a plus.

Personal Attributes:

• Creative thinker with a proactive approach to problem-solving.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Self-motivated and results-oriented, with a strong commitment to achieving goals.
• Adaptable and open to feedback, willing to learn and grow in a fast-paced environment.

Why Join Us?

This is an exciting opportunity for a Digital Content Strategist looking to make an impact in a collaborative and innovative environment. Suppose you are passionate about creating engaging digital content and driving meaningful results. In that case, we encourage you to apply and join us on our journey to elevate our brand in the digital space.