Digital Marketing Executive

Job Title: Digital Marketing Manager(2 Year Experience Mandatory)
Location: Angamaly, Ernakulam, Kerala
Company: Oh Stayz Private Limited
Employment Type: Full-time, On-site
Salary: ₹25,000 – ₹30,000 per month

About Oh Stayz

Oh Stayz is a leading brand in the holiday homes and vacation rental industry. We provide private stays, luxury villas, and curated travel experiences across Kerala and Bangalore. As we grow our digital footprint, we are looking for a hands-on Digital Marketing Manager with 2 year of experience to manage online campaigns, improve SEO, and drive performance across platforms like Google, Meta, YouTube, and OTA listings.

Job Overview

We are seeking a Digital Marketing Manager to handle paid campaigns, organic SEO, analytics, social media ads, GMB management, OTA listings (Airbnb, Booking.com), and website optimization. The ideal candidate should be data-driven, proactive, and comfortable using digital marketing tools and platforms.

Key Responsibilities

Online Advertising & Paid Campaigns

• Manage Google Ads campaigns: Search Ads, Display Ads, Performance Max
• Create and optimize Meta Ads: Facebook Ads, Instagram Ads
• Assist in running YouTube Ads and LinkedIn Ads
• Track key metrics: CTR, CPC, CPL, ROAS, Conversion Rate

SEO & Online Visibility

• Perform on-page SEO: keyword usage, meta tags, internal linking
• Assist with off-page SEO: backlinks, blog submissions, citations
• Manage Google My Business (GMB) listings for each property
• Use SEO tools: Google Search Console, SEMrush, Ahrefs, Ubersuggest

Website Optimization & Analytics

• Coordinate with developers to update and optimize a Node.js website
• Track website performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Conduct technical SEO checks and improve website speed and performance

OTA Management

• Maintain and update listings on Airbnb, Booking.com, MakeMyTrip, Goibibo, and Agoda
• Update descriptions, images, pricing, amenities, and availability
• Respond to guest messages and reviews and resolve listing issues

Content, Coordination & Reporting

• Work with the design team on ad creatives and content
• Prepare performance reports for campaigns, traffic, and leads
• Coordinate with sales and operations to align digital campaigns with seasonal promotions

Required Skills

• Minimum 2 -3 year of experience in digital marketing or performance marketing
• Strong knowledge of Google Ads, Meta Ads, SEO, and Google My Business
• Familiarity with GA4, GTM, Canva, ChatGPT, WordPress, basic HTML/CSS
• Ability to work independently and collaborate across departments
• Communication fluency in English and Malayalam