Digital Merchandising Specialist

Location: Remote
Annual Salary: $78,520

Job Summary:

As a Digital Merchandising Specialist, you will play a critical role in shaping customers' online shopping experience by ensuring that products are strategically displayed across digital platforms. You will analyze sales data, optimize product listings, develop promotional campaigns, and collaborate with various teams to maximize revenue and customer engagement. This remote role offers flexibility while demanding a keen understanding of e-commerce strategies, consumer behavior, and product lifecycle management.

This position requires a proactive approach to identifying trends and opportunities within digital marketplaces to drive profitability and enhance the overall user experience. You’ll manage the digital shelf, implementing creative strategies that appeal to target audiences while working with cross-functional teams such as marketing, sales, inventory, and web development to execute your initiatives.

Key Responsibilities:

1. Product Management and Listing Optimization:
   • Manage and maintain the product catalog across e-commerce platforms, ensuring the accuracy of product descriptions, pricing, images, and overall presentation.
   • Develop and refine product descriptions that enhance discoverability and improve the customer experience.
   • Monitor product performance, making recommendations for adjustments to increase conversion rates and optimize customer engagement.
   • Use SEO best practices to enhance product listings for search engine visibility and ranking.
2. Data Analysis and Reporting:
   • Analyze sales trends, website traffic, and customer behavior to identify opportunities for improvement and growth.
   • Create and maintain detailed reports on product performance, conversions, and other key metrics.
   • Leverage data to adjust merchandising strategies, ensuring alignment with overall business goals.
   • Track performance metrics and provide actionable insights using tools like Google Analytics, e-commerce platform dashboards, and Excel.
3. Promotion and Campaign Management:
   • Develop and execute promotional strategies that align with seasonal trends, customer demand, and business objectives.
   • Coordinate with marketing and advertising teams to create and implement campaigns that drive traffic and conversions.
   • Manage digital promotions such as sales events, discounts, and special offers, ensuring they are effectively executed across all relevant platforms.
   • Collaborate with creative teams to design banners, ads, and other visual content that support merchandising goals.
4. Collaboration with Cross-Functional Teams:
   • Work closely with the inventory management team to ensure accurate product availability and stock levels.
   • Collaborate with the marketing team to align merchandising strategies with broader marketing goals and seasonal campaigns.
   • Coordinate with the web development team to ensure that product pages, landing pages, and promotional content are displayed correctly and function as intended.
   • Partner with the customer service team to identify and resolve issues related to product listings, customer feedback, or returns.
5. Customer Experience Optimization:
   • Ensure that the customer journey from product discovery to checkout is seamless, with a focus on reducing friction and enhancing the shopping experience.
   • Implement A/B testing and personalization strategies to improve product recommendations, search results, and homepage merchandising.
   • Monitor customer reviews and feedback, adjusting product listings or promotional strategies to address common concerns or capitalize on positive feedback.
6. Market Research and Competitor Analysis:
   • Stay current on industry trends, competitor strategies, and new technologies to maintain a competitive edge.
   • Conduct regular analysis of competitor pricing, promotions, and merchandising strategies to identify opportunities for differentiation.
   • Research emerging digital merchandising tools and technologies to recommend and implement improvements.
7. E-Commerce Platform Management:
   • Oversee and manage multiple e-commerce platforms, including but not limited to Shopify, Amazon, and third-party marketplace sites.
   • Work with platform support teams to resolve technical issues related to product listings, checkout processes, or customer navigation.
   • Ensure the platform’s user interface and product pages align with the brand’s guidelines and provide an optimal shopping experience.
8. Project Management:
   • Lead merchandising projects, from concept to execution, ensuring they are delivered on time and within budget.
   • Prioritize multiple tasks and initiatives, balancing long-term strategic goals with short-term operational needs.
   • Communicate progress, challenges, and results with key stakeholders, ensuring transparency and accountability across all merchandising activities.

Skills and Qualifications:

• Bachelor’s Degree in Marketing, Business, Merchandising, or a related field (or equivalent experience).
• 3-5 years of experience in digital merchandising, e-commerce, or a related field, preferably in a retail or consumer goods industry.
• Strong analytical skills with experience in data-driven decision-making.
• Familiarity with e-commerce platforms such as Shopify, Magento, or Amazon Seller Central.
• Proficiency in SEO principles and experience optimizing product listings for search visibility.
• Experience with tools such as Google Analytics, Excel, and CRM systems.
• Excellent project management skills with the ability to manage multiple tasks and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across different teams.
• Creative problem-solving skills and the ability to adapt to changing market conditions.

Personal Attributes:

• Self-starter with the ability to work independently in a remote environment.
• Detail-oriented, ensuring all product listings are accurate and complete.
• Goal-driven, with a focus on delivering results that impact business growth.
• Passionate about e-commerce and staying ahead of digital trends.

Why This Role Is Exciting:

This position offers a unique opportunity to shape the digital strategy of a fast-growing e-commerce business. With a competitive salary of $78,520 and the flexibility of working remotely, you can leverage your skills and creativity to drive tangible results.