Online Asset Optimization Manager

Location: Remote

Salary: USD 108,000 per annum

Position Overview:

As an Online Asset Optimization Manager, you will maximize the performance and value of digital assets across various online platforms. This role requires a deep understanding of digital marketing strategies, SEO, and data analytics to drive the efficient use of online resources, optimize digital content, and ensure a robust online presence. You will work closely with cross-functional teams, including marketing, content creation, and IT, to implement strategies that enhance user engagement, improve search rankings, and ultimately contribute to the company’s growth and profitability.

Key Responsibilities:

1. Digital Asset Management:
   • Oversee the lifecycle of online assets, including websites, blogs, social media profiles, and digital advertisements.
   • Implement and manage asset management systems to organize, track, and optimize digital assets.
   • Ensure all digital assets are up-to-date, relevant, and aligned with brand guidelines and business objectives.
2. Search Engine Optimization (SEO):
   • Develop and execute comprehensive SEO strategies to enhance the visibility and ranking of digital assets on search engines.
   • Conducted keyword research and implemented on-page and off-page SEO techniques.
   • Monitor and analyze SEO performance using tools like Google Analytics and SEMrush and provide actionable insights for improvement.
3. Content Optimization:
   • Collaborate with content creators to ensure all digital content is optimized for search engines and user engagement.
   • Review and edit content for SEO best practices, readability, and alignment with marketing objectives.
   • Track content performance and make data-driven recommendations for content updates and improvements.
4. Performance Analysis:
   • Utilize web analytics tools to track and evaluate the performance of digital assets.
   • Develop and maintain dashboards and reports to monitor key metrics such as traffic, engagement, conversion rates, and ROI.
   • Identify trends and patterns in data to drive strategic decisions and optimize online asset performance.
5. Cross-Functional Collaboration:
   • Work closely with marketing, IT, and design teams to integrate online assets into broader marketing campaigns and initiatives.
   • Provide expertise and guidance on digital asset best practices to internal teams and stakeholders.
   • Facilitate team communication to ensure asset management strategies align with overall business goals.
6. Technical Expertise:
   • Stay up-to-date with the latest trends, tools, and technologies in digital marketing and SEO.
   • Troubleshoot and resolve technical issues related to digital assets, working with IT teams as needed.
   • Evaluate and recommend new tools and technologies to optimize digital asset management.
7. Project Management:
   • Lead and manage projects related to digital asset optimization, including planning, execution, and evaluation.
   • Set clear project objectives and timelines and ensure they are completed on schedule and within budget.
   • Coordinate with external vendors or partners if necessary to achieve project goals.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in digital asset management, SEO, or a related role.
• Proven track record of successful digital asset optimization and performance improvement.
• Strong analytical skills with proficiency in web analytics tools like Google Analytics, SEMrush, or Ahrefs.
• Excellent understanding of SEO best practices, content marketing, and digital marketing strategies.
• Experience with content management systems (CMS) such as WordPress, Drupal, or similar platforms.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to work independently and take initiative in a remote work environment.

Benefits:

• Competitive salary of USD 108,000 per annum.
• Flexible remote working arrangement.
• Comprehensive health, dental, and vision insurance.
• Paid time off and holidays.
• Opportunities for professional development and career growth.

If you are a strategic thinker passionate about optimizing digital assets and driving online performance, we invite you to apply for this exciting remote opportunity. Join us and play a key role in enhancing our digital presence and contributing to our success.