Online Brand Growth Strategist

Location: Remote

Salary: USD 96,000 annually

Position Overview:

We seek a highly skilled and motivated Online Brand Growth Strategist to join our dynamic team. As an integral part of our marketing department, you will drive brand growth through innovative online strategies and data-driven decision-making. This role requires a deep understanding of digital marketing, brand development, and analytics and offers the flexibility to work remotely from any location.

Key Responsibilities:

1. Strategic Planning and Execution:
   • Develop and implement comprehensive online brand growth strategies that align with overall business objectives.
   • Identify key performance indicators (KPIs) and set measurable goals to track brand performance and growth.
   • Designed and executed multi-channel marketing campaigns across social media, email, content marketing, and paid advertising.
2. Market Analysis and Research:
   • Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
   • Analyze consumer behavior and online engagement to tailor strategies that resonate with target audiences.
   • Utilize data insights to adjust strategies and optimize performance continuously.
3. Content Strategy and Development:
   • Create and oversee a content strategy that enhances brand visibility and engagement.
   • Collaborate with content creators, designers, and other stakeholders to produce compelling and consistent brand messaging.
   • Ensure all content aligns with the brand’s voice, mission, and values.
4. Social Media Management:
   • Develop and manage social media strategies to increase brand presence and engagement across various platforms.
   • Monitor social media trends, user feedback, and brand mentions to adjust strategies accordingly.
   • Engage with followers and respond to inquiries to build a strong online community.
5. Performance Monitoring and Reporting:
   • Track and analyze campaign performance using tools such as Google Analytics, social media analytics, and other relevant metrics.
   • Prepare detailed reports on brand performance, growth metrics, and ROI for senior management to review.
   • Provide actionable insights and recommendations based on performance data.
6. Collaboration and Coordination:
   • Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand strategies.
   • Coordinate with external agencies, influencers, and partners to expand brand reach and drive growth.
   • Manage project timelines, budgets, and resources effectively to ensure the successful execution of initiatives.
7. Innovation and Trend Identification:
   • Stay abreast of industry trends, digital marketing advancements, and emerging technologies.
   • Propose and test new approaches and tools to keep the brand ahead of the competition.
   • Foster a culture of creativity and innovation within the marketing team.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certification is a plus.
• Proven experience (5+ years) in online brand growth, digital marketing, or a related role.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in data analysis and performance metrics with a proven track record of driving brand growth.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Experience with social media platforms, SEO, PPC, email marketing, and content management systems.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong analytical skills, attention to detail, and a creative problem-solving approach.

What We Offer:

• A competitive annual salary of USD 96,000.
• Flexibility to work remotely from any location.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

We invite you to apply for this exciting opportunity if you are passionate about driving brand growth and eager to make a significant impact in a remote setting.