Online Brand Strategy Manager

Location: Remote

Annual Salary: USD 83,000

About the Role:

We seek an experienced and innovative Online Brand Strategy Manager to join our team remotely. The ideal candidate will be a strategic thinker with a deep understanding of digital marketing, brand management, and online consumer behavior. As an Online Brand Strategy Manager, you will play a pivotal role in shaping and executing our online brand strategy, ensuring our brand resonates with target audiences and drives growth.

Key Responsibilities:

1. Develop and Execute Brand Strategies:
   • Formulate comprehensive online brand strategies aligned with overall business objectives and market opportunities.
   • Conduct market research to identify trends, competitive landscape, and customer insights.
   • Define and implement brand positioning and messaging strategies to enhance brand visibility and reputation.
2. Digital Marketing and Campaign Management:
   • Oversee the creation and execution of digital marketing campaigns across various online channels, including social media, email, and search engines.
   • Collaborate with internal teams and external agencies to ensure campaign consistency and effectiveness.
   • Monitor and analyze campaign performance, using data-driven insights to optimize and refine strategies.
3. Content Strategy and Management:
   • Develop and manage a content strategy that aligns with brand goals and engages target audiences.
   • Coordinate with content creators, designers, and other stakeholders to produce high-quality, brand-consistent content.
   • Ensure timely content delivery and maintain a calendar to track and schedule posts.
4. Social Media Management:
   • Lead social media strategy, including platform selection, content planning, and community engagement.
   • Monitor social media channels, respond to customer inquiries, and manage online reputation.
   • Track social media metrics and analyze performance to guide future strategies.
5. Brand Monitoring and Analysis:
   • Track and analyze brand performance metrics, including brand awareness, perception, and market share.
   • Conduct competitive analysis and stay updated on industry trends to inform strategic decisions.
   • Prepare and present reports on brand performance and marketing effectiveness to senior management.
6. Collaboration and Leadership:
   • Work closely with cross-functional teams, including product development, sales, and customer service, to ensure brand alignment and support business objectives.
   • Lead and mentor junior team members, providing guidance and support for their professional development.
   • Foster a collaborative and innovative team environment, encouraging the sharing of ideas and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certifications is a plus.
• Proven experience as a Brand Manager, Marketing Manager, or similar role, with a strong focus on digital marketing and online brand management.
• Demonstrated success in developing and implementing online brand strategies and campaigns.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and SEO/SEM.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and interpersonal skills, with the ability to work effectively in a remote team environment.
• Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Additional Information:

• This full-time remote position offers flexibility in work hours and location.
• We provide a supportive work environment with opportunities for professional growth and development.
• A comprehensive benefits package includes health, dental, and vision coverage and other employee perks.

How to Apply:

Interested candidates must submit resumes and cover letters outlining their relevant experience and qualifications. We look forward to finding a dedicated and talented Online Brand Strategy Manager to join our dynamic team and drive our brand forward.

Equal Opportunity Employer:

We are committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, ethnicity, gender, sexual orientation, disability, or any other dimension of identity.