Online Content Management Specialist

Description

Online Content Management Specialist

Location: Remote
Salary: $72,663 annually

About the Role:

We seek an experienced and detail-oriented Online Content Management Specialist to join our team. In this role, you will oversee content creation, management, and optimization across our digital platforms. Your content strategy, SEO, and management expertise will drive engagement and enhance our brand's online presence.

Key Responsibilities:

  1. Content Strategy and Planning:
    • Develop and implement comprehensive content strategies aligned with business goals and target audience needs.
    • Collaborate with cross-functional teams, including marketing, design, and product, to ensure content meets the brandโ€™s objectives and resonates with the audience.
    • Analyze content performance metrics to refine strategies and improve engagement.
  2. Content Creation and Management:
    • Oversee the creation of high-quality content, including blog posts, articles, social media updates, and multimedia content.
    • Ensure all content is accurate, relevant, and optimized for search engines (SEO) to drive organic traffic.
    • Manage the content calendar, ensuring timely publication and consistency across all channels.
  3. Content Optimization and SEO:
    • Conducted keyword research and implemented on-page and off-page SEO techniques to improve search engine rankings.
    • Optimize existing content for better performance and relevance based on data-driven insights and industry best practices.
    • Stay updated with the latest SEO trends and algorithm changes to maintain a competitive advantage.
  4. Content Management Systems (CMS):
    • To publish and manage content efficiently, utilize CMS platforms (such as WordPress, Drupal, or similar).
    • Troubleshoot and resolve any issues related to content management and website functionality.
    • Ensure all content adheres to technical standards and quality guidelines.
  5. Performance Analysis:
    • Monitor and analyze content performance using web analytics tools (e.g., Google Analytics) to track key metrics such as traffic, engagement, and conversions.
    • Prepare detailed reports and provide actionable insights to improve content effectiveness and overall strategy.
  6. Audience Engagement:
    • Foster engagement with the audience through interactive content, social media management, and community building.
    • Respond to user comments, feedback, and inquiries promptly and professionally.
    • Implement strategies to increase audience retention and loyalty.
  7. Content Governance:
    • Ensure all content complies with legal and regulatory requirements and internal guidelines.
    • Maintain a consistent brand voice and messaging across all digital platforms.
    • Collaborate with legal and compliance teams to address any content-related issues.
  8. Project Management:
    • Manage content projects from inception to completion, including coordinating with writers, designers, and other stakeholders.
    • Develop project timelines, set milestones, and ensure deadlines are met.
    • Adapt to changing priorities and handle multiple projects simultaneously.

Qualifications:

  • Bachelorโ€™s degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience as a Content Manager, SEO Specialist, or similar role.
  • Strong understanding of content management systems (CMS) and web analytics tools.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Proficiency in SEO techniques and best practices.
  • Experience with social media platforms and content marketing strategies.
  • Ability to analyze data and provide actionable insights.
  • Strong organizational and project management skills.
  • Ability to work independently and as part of a remote team.
  • Familiarity with design tools (e.g., Adobe Creative Suite) is a plus.

Why Join Us?

As an Online Content Management Specialist, you can shape our digital content strategy and significantly impact our online presence. We offer a competitive salary, flexible remote work options, and a supportive team environment where your contributions are valued.

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