Online Digital Content Lead

Location: Remote

Annual Salary: USD 91,095

Position Overview:

We are seeking a dynamic and innovative Online Digital Content Lead to join our team. This remote position is ideal for a creative professional with a deep understanding of digital content strategies, exceptional writing skills, and a passion for driving online engagement. The successful candidate will play a crucial role in developing and implementing our digital content strategy, ensuring that all content aligns with our brand voice, engages our target audience, and drives measurable results.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and execute a comprehensive digital content strategy that supports the company's business objectives and enhances its online presence.
   • Conduct thorough research to understand industry trends, audience preferences, and competitive landscape to inform content strategy and planning.
2. Content Creation and Management:
   • Oversee the creation of high-quality, engaging content across various digital channels, including websites, blogs, social media, email campaigns, and more.
   • Write, edit, and proofread content to ensure clarity, consistency, and alignment with brand guidelines.
   • Collaborate with designers, developers, and other team members to produce multimedia content that enhances the user experience.
3. Content Planning and Scheduling:
   • Develop and maintain a content calendar to ensure timely and strategic publication of content.
   • Coordinate with other departments to align content with marketing campaigns, product launches, and other company initiatives.
4. SEO and Performance Optimization:
   • Implement SEO best practices to enhance content visibility and search engine rankings.
   • Analyze content performance metrics and use data-driven insights to optimize content strategy and improve engagement.
5. Audience Engagement and Community Management:
   • Foster online communities by engaging with followers, responding to comments, and managing user-generated content.
   • Monitor and manage online discussions to maintain a positive brand image and address any issues that arise.
6. Collaboration and Leadership:
   • Lead and mentor a team of content creators, providing guidance and feedback to ensure high-quality content production.
   • Collaborate with cross-functional teams, including marketing, product, and sales, to ensure cohesive messaging and integrated content efforts.
7. Innovation and Trends:
   • Stay up-to-date with the latest digital content trends, tools, and technologies.
   • Continuously explore new content formats, platforms, and strategies to keep the brand's digital presence fresh and engaging.
8. Budget Management:
   • Manage content production budgets, including allocating resources effectively and ensuring cost-efficient practices.
   • Work with vendors and freelance content creators as needed, overseeing contracts and deliverables.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in digital content creation, with a strong portfolio demonstrating a range of content types and styles.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling.
• Strong understanding of SEO principles and experience with content management systems (CMS).
• Proficiency in social media platforms, email marketing tools, and analytics software.
• Excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• Demonstrated ability to work independently and collaboratively in a remote work environment.
• Previous experience leading a content team and managing content projects is preferred.

Personal Attributes:

• Creative thinker with a proactive approach to problem-solving.
• Strong communication skills and the ability to present ideas clearly and persuasively.
• Self-motivated and able to thrive in a fast-paced, remote work setting.
• Passionate about digital content and staying ahead of industry trends.

Benefits:

• Competitive annual salary of USD 91,095.
• Flexible remote work environment.
• Opportunities for professional development and career growth.
• Comprehensive benefits package, including health, dental, and vision insurance.

If you are a strategic thinker with a flair for creating compelling digital content and have a proven track record in driving online engagement, we invite you to apply for this exciting opportunity. Join our team and play a key role in shaping our digital presence and achieving our business goals.