Online Digital Content Strategist

Position Overview:

We seek a talented and strategic Online Digital Content Strategist to join our dynamic remote team. In this role, you will develop, implement, and manage content strategies that enhance our brand’s digital presence, engage target audiences, and drive business growth. The ideal candidate will be a creative thinker with a deep understanding of digital marketing trends, content creation, and data-driven strategy.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and execute comprehensive digital content strategies aligned with business goals and audience needs.
   • Conduct market research to identify trends, audience preferences, and competitive landscape to inform content strategies.
   • Create detailed content plans that outline objectives, key performance indicators (KPIs), and timelines.
2. Content Creation and Management:
   • Oversee the creation of high-quality, engaging, and relevant content across various digital channels, including blogs, social media, websites, and email campaigns.
   • Collaborate with writers, designers, and multimedia producers to ensure content meets quality standards and brand guidelines.
   • Edit and proofread content to ensure accuracy, consistency, and alignment with brand voice.
3. SEO and Performance Optimization:
   • Implement SEO best practices to improve content visibility and search engine rankings.
   • Monitor and analyze content performance using analytics tools, making data-driven recommendations for optimization.
   • Adjust content strategies based on performance metrics and feedback to enhance effectiveness.
4. Audience Engagement:
   • Develop strategies to increase audience engagement and interaction across digital platforms.
   • Social media and other digital channels are used to build and nurture relationships with target audiences.
   • Respond to audience inquiries and feedback in a timely and professional manner.
5. Content Distribution and Promotion:
   • Planned and executed content distribution strategies to maximize reach and impact.
   • Collaborate with marketing teams to integrate content with broader marketing campaigns and initiatives.
   • Utilize email marketing, paid media, and other channels to promote content and drive traffic.
6. Trend Monitoring and Innovation:
   • Stay current with industry trends, emerging technologies, and best digital content strategy and marketing practices.
   • Explore new content formats and distribution methods to keep the content strategy innovative and engaging.
7. Collaboration and Reporting:
   • Work closely with cross-functional teams, including marketing, design, and product, to ensure cohesive content strategies and executions.
   • Prepare regular reports on content performance, strategy effectiveness, and ROI.
   • Present findings and recommendations to stakeholders to support strategic decision-making.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in digital content strategy, with a strong portfolio showcasing successful content campaigns and strategies.
• In-depth knowledge of SEO, content management systems (CMS), and digital marketing tools.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and consistency.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva) and social media platforms.
• Experience with content performance analytics tools (e.g., Google Analytics, SEMrush).
• Ability to work independently and manage multiple projects with varying deadlines in a remote work environment.

Preferred Qualifications:

• Experience with content marketing automation tools and strategies.
• Familiarity with UX/UI principles and their impact on content effectiveness.
• Knowledge of email marketing platforms and best practices.

Compensation:

• The annual salary for this position is USD 66,000.

Working Environment:

• This remote position allows you to work from anywhere with a reliable internet connection.
• You will have the flexibility to manage your schedule and work independently while participating in a collaborative virtual team.

We encourage you to apply for this exciting opportunity if you are passionate about digital content strategy and eager to make an impact in a remote work environment.