Online Digital Strategy Manager
Location: Remote
Annual Salary: USD 115,000
Position Overview:
We are seeking a highly motivated and strategic Online Digital Strategy Manager to join our dynamic team. This role is crucial in shaping and driving our online presence and digital marketing initiatives. The ideal candidate will possess a deep understanding of digital marketing strategies, data analysis, and online consumer behavior. This is a remote position, offering flexibility and the opportunity to work with a diverse and talented team from anywhere.
Key Responsibilities:
- Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions.
- Conduct market research and competitive analysis to identify opportunities and trends in the digital space.
- Set clear, measurable goals and KPIs for digital campaigns and initiatives.
- Campaign Management:
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
- Collaborate with creative teams to develop compelling content and assets that align with campaign objectives.
- Monitor campaign performance, analyze data, and adjust strategies to improve results.
- Analytics and Reporting:
- Utilize analytics tools and platforms to track and measure the effectiveness of digital strategies and campaigns.
- Prepare and present regular performance reports and insights to stakeholders, highlighting key metrics and recommending actionable improvements.
- Use data-driven insights to optimize user experience and increase conversion rates.
- SEO and SEM:
- Develop and execute SEO strategies to enhance organic search rankings and drive traffic to digital properties.
- Manage and optimize paid search campaigns, including keyword research, ad copywriting, and bid management.
- Stay updated on the latest SEO and SEM trends and best practices.
- Social Media Management:
- Create and manage social media strategies to build and maintain a strong online presence.
- Develop engaging content for various social media platforms, ensuring alignment with overall digital strategy.
- Monitor social media channels, engage with the audience, and manage online communities.
- Content Strategy:
- Develop and implement content strategies that align with digital marketing goals and resonate with target audiences.
- Collaborate with content creators to produce high-quality, relevant, and engaging content.
- Ensure consistency in messaging and branding across all digital platforms.
- Stakeholder Collaboration:
- Work closely with cross-functional teams, including marketing, sales, and product development, to align digital strategies with overall business objectives.
- Coordinate with external vendors, agencies, and partners as needed to enhance digital initiatives.
- Provide guidance and support to junior team members and other departments on digital best practices.
- Innovation and Improvement:
- Continuously evaluate digital marketing trends, tools, and technologies to stay ahead of industry developments.
- Experiment with new digital tactics and strategies to drive innovation and achieve better results.
- Propose and implement process improvements to enhance efficiency and effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. An advanced degree is a plus.
- Proven experience (5+ years) in digital marketing, with a focus on strategy development and execution.
- Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and content management.
- Proficiency in analytics tools (e.g., Google Analytics, SEMrush, Moz) and data interpretation.
- Excellent communication skills, with the ability to present complex information clearly and effectively.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Creative problem-solving skills and a proactive approach to challenges.
- Experience in remote work environments and the ability to collaborate effectively with a geographically dispersed team.
Benefits:
- Competitive annual salary of USD 115,000.
- Flexible remote work arrangement.
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Opportunities for professional development and growth.
If you are passionate about digital strategy and eager to make an impact in a remote work setting, we encourage you to apply for this exciting opportunity. Join our team and help drive our digital success!
Note: This job description is intended to provide a general overview of the responsibilities and qualifications required for this position. Duties and responsibilities may evolve based on the needs of the organization.