Online Marketing Strategy Analyst (Remote)

Location: Remote

Salary: USD 156,000 annually

Job Overview:

We seek a highly skilled and motivated Online Marketing Strategy Analyst to join our dynamic team. This remote position is ideal for a professional who thrives in a fast-paced environment and is passionate about developing and executing online marketing strategies that drive measurable results. The successful candidate will analyze and optimize our online marketing efforts to ensure maximum ROI and growth.

Key Responsibilities:

1. Strategy Development:
   • Develop and implement comprehensive online marketing strategies to drive traffic, engagement, and conversions across various digital channels, including SEO, SEM, email marketing, and social media.
   • Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
2. Data Analysis and Reporting:
   • Utilize analytics tools to monitor, analyze, and report key performance metrics, including website traffic, conversion rates, and campaign effectiveness.
   • Provide actionable insights and recommendations based on data analysis to optimize marketing performance and achieve business targets.
3. Campaign Management:
   • Planned, executed, and managed online marketing campaigns, including pay-per-click (PPC) advertising, social media ads, and email marketing initiatives.
   • Conduct A/B testing and other experiments to refine campaign strategies and improve performance.
4. Market Research:
   • Conduct thorough market research to identify trends, opportunities, and competitive landscape.
   • Analyze customer behavior and preferences to inform marketing strategies and enhance user experience.
5. Content Strategy:
   • Develop and oversee content strategies that align with marketing goals and resonate with target audiences.
   • Work closely with content creators to ensure high-quality, engaging content is produced and distributed effectively.
6. SEO and SEM:
   • Optimize website content, structure, and on-page elements to improve search engine rankings and visibility.
   • Manage and optimize paid search campaigns, including keyword research, ad copy creation, and bid management.
7. Budget Management:
   • Develop and manage online marketing budgets, ensuring efficient allocation of resources and cost-effectiveness.
   • Track and report on budget performance, making adjustments as necessary to stay within budgetary constraints.
8. Stakeholder Communication:
   • Communicate marketing performance, strategy updates, and insights to internal stakeholders and senior management.
   • Provide recommendations for continuous improvement based on performance data and market trends.
9. Technology and Tools:
   • Stay up-to-date with digital marketing tools, technologies, and best practices.
   • Implement and manage marketing technologies that enhance campaign effectiveness and efficiency.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus.
• Experience: Minimum of 5 years of experience in online marketing strategy, digital analytics, or a related role. Proven track record of managing and optimizing digital marketing campaigns.
• Skills:
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEMrush, and social media management tools.
  • Excellent understanding of SEO, SEM, email marketing, and content strategy.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.

Personal Attributes:

• Detail-oriented with a strong focus on accuracy and quality.
• Self-motivated and proactive, with a passion for staying ahead of industry trends.
• Strong problem-solving skills and the ability to adapt to changing priorities and challenges.

Why Join Us:

As an Online Marketing Strategy Analyst, you can work in a flexible, remote environment that values innovation and professional growth. You will be key in shaping our online marketing strategy and driving our business forward. If you are a results-driven marketing professional passionate about data analysis and strategic planning, we invite you to apply and be part of our team.