Online Media Relations Manager
Location: Remote
Salary: USD 86,000 per annum

Job Description:

We are seeking a highly motivated and experienced Online Media Relations Manager to join our dynamic team. In this fully remote position, you will play a pivotal role in shaping and enhancing our brand’s online presence by developing and executing comprehensive media relations strategies. This is an exciting opportunity for a creative, strategic thinker with a passion for digital communication and a proven track record in media relations.

Key Responsibilities:

1. Media Strategy Development and Execution:
   • Develop and implement a robust online media relations strategy that aligns with the company’s overall communication goals.
   • Identify key media outlets, influencers, and digital platforms to target for media coverage and partnership opportunities.
   • Craft compelling pitches and press releases tailored to online media, ensuring they align with current industry trends and company messaging.
   • Monitor industry trends and competitors’ media activities to stay ahead of the curve and ensure our media strategy remains competitive and relevant.
2. Relationship Building:
   • Establish and nurture strong relationships with online journalists, bloggers, influencers, and key opinion leaders in relevant industries.
   • Act as the primary point of contact for all online media inquiries, ensuring timely and accurate responses.
   • Organize and manage virtual press conferences, interviews, and other media events to promote company news and initiatives.
3. Content Creation and Distribution:
   • Collaborate with the content team to develop engaging and newsworthy content for online distribution, including articles, blog posts, press releases, and multimedia materials.
   • Ensure that all content distributed to online media outlets is consistent with the company’s brand voice and messaging.
   • Leverage social media platforms to amplify media coverage and engage with online audiences.
   • Analyze the performance of media campaigns and adjust strategies as needed to maximize reach and impact.
4. Crisis Communication:
   • Prepare and manage crisis communication plans specific to online media.
   • Quickly and effectively respond to negative publicity or crises that may arise, working closely with the senior management team to mitigate risks and protect the company’s reputation.
   • Monitor online conversations and media coverage for potential issues that could impact the brand, providing proactive solutions to address them.
5. Analytics and Reporting:
   • Track, analyze, and report on the success of online media campaigns using various analytics tools.
   • Provide regular reports to senior management on media coverage, sentiment analysis, and the overall effectiveness of media strategies.
   • Use data-driven insights to refine and improve media relations efforts continuously.
6. Collaboration and Coordination:
   • Work closely with the marketing, social media, and content teams to ensure cohesive messaging and branding across all online platforms.
   • Coordinate with external agencies, freelancers, and other partners to ensure high-quality media outreach efforts.
   • Participate in cross-functional team meetings to align media relations efforts with broader company objectives.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• A minimum of 5 years of experience in media relations, with a strong emphasis on online media.
• Proven track record of securing media coverage in high-profile online publications and platforms.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives that resonate with diverse audiences.
• Strong understanding of digital marketing, SEO, and social media trends.
• Ability to work independently in a remote setting, managing multiple projects and deadlines simultaneously.
• Experience in crisis communication and reputation management is highly desirable.
• Proficiency in media monitoring and analytics tools (e.g., Google Analytics, Meltwater, Cision).
• Strong interpersonal skills and the ability to build and maintain relationships with media professionals.
• Creative thinker with a strategic mindset and a passion for staying updated on industry trends.

Benefits:

• Competitive annual salary of USD 86,000.
• Flexible working hours and a fully remote work environment.
• Opportunities for professional development and career growth.
• Health, dental, and vision insurance.
• Paid time off, including vacation days, sick leave, and holidays.
• Access to wellness programs and mental health resources.
• Company-sponsored virtual events and team-building activities.

How to Apply:

Interested candidates are encouraged to submit their resume, cover letter, and a portfolio of relevant work samples. Please include examples of successful online media campaigns you have managed, as well as any notable media placements.