Online Performance Strategy Advisor
Location: Remote
Annual Salary: $70,210
Job Overview:
We seek a highly motivated and skilled Online Performance Strategy Advisor to join our dynamic team. This remote position requires a deep understanding of digital marketing strategies, analytics, and performance optimization. The ideal candidate will leverage their expertise to enhance our online presence, drive engagement, and maximize return on investment (ROI) across various digital platforms.
Key Responsibilities:
- Strategic Planning and Execution:
- Develop and implement comprehensive online performance strategies that align with organizational goals and objectives.
- Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.
- Collaborate with cross-functional teams to integrate online performance strategies with broader marketing initiatives.
- Performance Monitoring and Optimization:
- Monitor and analyze key performance indicators (KPIs) across digital channels, including websites, social media, email marketing, and paid advertising.
- Utilize data-driven insights to optimize online campaigns, improve user experience, and enhance overall digital performance.
- Develop and manage A/B testing strategies to evaluate the effectiveness of different digital tactics.
- Analytics and Reporting:
- Create detailed reports and dashboards to communicate performance metrics and progress toward goals to stakeholders.
- Interpret data trends and provide actionable recommendations to drive continuous improvement.
- Stay current with industry trends, emerging technologies, and best practices to ensure that strategies remain innovative and effective.
- Campaign Management:
- Oversee the execution of digital marketing campaigns, including budgeting, scheduling, and resource allocation.
- Collaborate with internal teams and external partners to ensure the successful implementation and management of campaigns.
- Ensure all digital content and messaging align with brand standards and business objectives.
- Customer Insights and Engagement:
- Analyze customer behavior and preferences to develop targeted strategies that drive engagement and conversion.
- Implement strategies to enhance customer experience and foster brand loyalty through personalized digital interactions.
- Gather and analyze feedback to identify areas for improvement and refine online performance strategies.
- Technology and Tools Management:
- To monitor and optimize performance, utilize digital marketing tools and platforms (such as Google Analytics, SEMrush, HubSpot, etc.).
- Manage relationships with third-party vendors and technology providers to ensure the effective use of digital tools and resources.
- Evaluate and recommend new technologies and tools to enhance performance measurement and optimization capabilities.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Advanced degrees or certifications in digital marketing or analytics are a plus.
- Minimum of 5 years of experience in digital marketing, online performance management, or a related field.
- Proven track record of successfully developing and executing online performance strategies that drive measurable results.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, social media analytics, and email marketing platforms.
- Excellent communication skills, both written and verbal, with the ability to present data and insights clearly and effectively.
- Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
- Self-motivated with a proactive approach to problem-solving and a keen attention to detail.
- Ability to work independently and as part of a remote team, demonstrating strong collaboration and interpersonal skills.
Why Join Us?
As an Online Performance Strategy Advisor, you will be critical in shaping our digital presence and driving our online success. We offer a competitive salary of $70,210 annually, flexible remote work options, and professional growth and development opportunities. Join our team and significantly impact our digital marketing efforts while enjoying the flexibility and autonomy of a remote work environment.
How to Apply:
We invite you to apply if you are passionate about digital marketing and performance optimization and have the skills and experience to excel in this role. Please submit your resume and cover letter detailing your relevant experience and achievements.
