Online Public Relations Coordinator
Location: Remote
Company: Recruitment by Naukri Mitra
Annual Salary: $60,000
Job Summary:
Naukri Mitra seeks a dynamic and resourceful Online Public Relations Coordinator to join our client's team. The ideal candidate will be responsible for developing and implementing effective public relations strategies in the digital realm. This role demands creativity, strategic thinking, and the ability to maintain a strong online presence for the organization. Working remotely, you will collaborate with cross-functional teams to enhance brand reputation, engage target audiences, and foster positive relationships with media outlets and stakeholders.
Key Responsibilities:
- Digital Media Relations:
- Establish and maintain relationships with digital media outlets, bloggers, and influencers.
- Create and distribute press releases, media kits, and other promotional materials to online platforms.
- Respond to media inquiries and coordinate interviews or public statements.
- Social Media Strategy:
- Develop and implement social media campaigns aligned with organizational goals.
- Monitor and manage the organization’s social media channels, ensuring consistent branding and tone.
- Track and analyze social media metrics to refine strategies and improve engagement.
- Content Creation and Management:
- Produce engaging and shareable content, including blog posts, articles, videos, and graphics.
- Manage content calendars to ensure timely delivery of campaigns and updates.
- Optimize content for search engines and audience engagement.
- Reputation Management:
- Monitor online mentions and reviews, addressing concerns or negative feedback promptly and professionally.
- Implement strategies to enhance the organization’s online reputation.
- Event Promotion:
- Coordinate and promote virtual events, webinars, and other online engagements.
- Develop and execute pre-and post-event publicity plans.
- Analytics and Reporting:
- Track the effectiveness of PR campaigns using analytics tools.
- Provide regular reports on campaign performance and suggest actionable improvements.
- Collaboration:
- Work closely with marketing, sales, and customer support teams to ensure consistent messaging and branding.
- Collaborate with external agencies or contractors as needed.
Required Qualifications:
- Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- Experience: Minimum of 2-3 years in a similar role, focusing on online public relations.
- Skills:
- Strong writing and editing skills with an eye for detail.
- Proficiency in social media platforms and management tools.
- Knowledge of SEO and content marketing principles.
- Familiarity with analytics tools like Google Analytics and social media insights.
- Excellent communication and interpersonal skills.
- Technical Proficiency:
- Experience with design tools like Canva or Adobe Suite is a plus.
- Knowledge of CMS platforms (e.g., WordPress) is desirable.
Key Competencies:
- Creativity and innovation in content creation and strategy.
- Strong organizational and project management skills.
- Ability to work independently and as part of a remote team.
- Analytical mindset with a focus on data-driven decision-making.
- Adaptability to emerging trends and technologies in digital media.
Benefits:
- Competitive annual salary of $60,000.
- Flexible remote work environment.
- Opportunities for professional development and skill enhancement.
- Collaborative and inclusive company culture.
About the Recruitment Firm:
Naukri Mitra is a leading recruitment firm connecting talented professionals with exceptional opportunities. Committed to excellence, we ensure a seamless hiring process and a mutually beneficial match for both candidates and employers. This position represents our dedication to helping our clients thrive in the digital age.
How to Apply:
We encourage you to apply if you are a passionate, results-oriented professional ready to make an impact in online public relations. Naukri Mitra values diversity and is committed to creating an inclusive environment for all candidates.
