Online Web Content Administrator (Remote Position)

Annual Salary: USD 79,558

Job Summary:

We seek a highly motivated and experienced Online Web Content Administrator to join our dynamic team. This remote position requires a self-starter with a strong background in web content management, digital marketing, and SEO best practices. The ideal candidate will be passionate about creating and managing engaging, high-quality web content that drives traffic, enhances user experience, and supports our business objectives.

As an Online Web Content Administrator, you will oversee our website's content lifecycle, from planning and creation to publication and analysis. You will work closely with various teams, including marketing, product development, and IT, to ensure that our web content aligns with our brand voice, is optimized for search engines, and meets the needs of our target audience. Your role will also involve maintaining content accuracy, consistency, and accessibility across our digital platforms.

Key Responsibilities:

1. Content Strategy Development:
   • Collaborate with the marketing and product teams to develop and implement a comprehensive web content strategy that aligns with business goals and drives user engagement.
   • Conduct content audits to assess the current state of our web content, identify gaps, and recommend improvements.
   • Develop content calendars and schedules to ensure timely updates and consistently deliver fresh, relevant content.
2. Content Creation and Management:
   • Write, edit, and proofread high-quality web content, including blog posts, product descriptions, landing pages, FAQs, and other digital assets.
   • Ensure all content is consistent with our brand voice, style guidelines, and messaging.
   • Work with designers and developers to create visually appealing and user-friendly web pages.
   • Optimize content for SEO, incorporating relevant keywords, meta descriptions, and other on-page SEO elements.
   • Monitor and update content regularly to reflect changes in product offerings, industry trends, and user feedback.
3. Content Optimization and SEO:
   • Conduct keyword research to identify and incorporate relevant search terms into content to improve organic search rankings.
   • Analyze website performance metrics, such as page views, bounce rates, and conversion rates, to measure the effectiveness of content and make data-driven decisions.
   • Implement SEO best practices to enhance website visibility, increase organic traffic, and improve user experience.
   • Stay up-to-date with SEO trends, algorithm updates, and digital marketing strategies.
4. Content Governance and Compliance:
   • Establish and maintain content governance policies to ensure consistency, accuracy, and compliance with industry standards and regulations.
   • Oversee the content review and approval process to ensure all web content meets quality and error-free standards.
   • Follow WCAG guidelines and best practices to ensure that web content is accessible to all users, including those with disabilities.
5. Content Performance Analysis:
   • Use analytics tools like Google Analytics to monitor website performance and track key performance indicators (KPIs).
   • Generate regular reports on content performance, providing insights and recommendations for improvement.
   • Conduct A/B testing and other experiments to optimize content for better engagement and conversion rates.
   • Collaborate with the marketing team to develop content-driven campaigns that support lead generation and customer retention efforts.
6. Collaboration and Communication:
   • Work closely with cross-functional teams, including marketing, IT, and product development, to ensure that web content aligns with overall business objectives.
   • Provide training and support to other team members on content management best practices and tools.
   • Act as the primary point of contact for web content-related inquiries and requests.
   • Participate in regular team meetings to discuss content strategy, project updates, and performance metrics.
7. Technical Skills and Tools:
   • Proficiency in content management systems (CMS), such as WordPress, Drupal, or Joomla.
   • Experience with HTML, CSS, and basic web development principles.
   • Familiarity with SEO tools like Google Analytics, Google Search Console, SEMrush, or Moz.
   • Strong understanding of web accessibility standards and best practices.
   • Ability to use project management tools, such as Trello, Asana, or Jira, to manage content projects and workflows.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in web content management, digital marketing, or a related role.
• Proven track record of creating and managing successful web content that drives engagement and conversions.
• Strong writing, editing, and proofreading skills, with a keen eye for detail.
• Excellent understanding of SEO best practices and content optimization techniques.
• Ability to work independently and manage multiple projects simultaneously in a remote work environment.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Benefits:

• Competitive salary of USD 79,558 per year.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work environment.
• Professional development opportunities and ongoing training.
• Generous paid time off and holidays.
• 401(k) retirement plan with company match.

Join our team as an Online Web Content Administrator and play a key role in shaping our organization's digital presence. If you are passionate about creating compelling web content and have the skills to manage a dynamic online platform, we encourage you to apply for this exciting remote position.