Remote B2C Digital Marketing Manager

Introduction to the Role

Step into a leadership opportunity where creativity meets strategic execution. As a Remote B2C Digital Marketing Manager, you'll be at the forefront of digital engagement, crafting experiences that build lasting customer connections. This position suits an experienced digital marketer who brings a deep understanding of consumer engagement deep understanding of consumer behavior, performance optimization, and data-driven growth tactics across multiple digital platforms. We're prepared for you if you’re ready to lead transformative campaigns and take your career to the next level.

Why This Role Matters

An authentic digital presence defines a brand’s value in today's fast-moving consumer ecosystem. As the lead on all B2C marketing efforts, you’ll ensure our digital storytelling is impactful and performance-backed. You’ll drive visibility, improve conversions, and boost customer retention across the entire lifecycle, helping us reach ambitious growth targets while making your mark on a rapidly scaling remote team.

Key Responsibilities

Strategy Development

• Architect and refine the end-to-end digital marketing strategy tailored to B2C growth models.
• Leverage behavioral data and trend forecasts to optimize campaigns.
• Identify emerging digital opportunities and channel innovations.

Campaign Management

• Own the strategy and execution of paid media, organic social, SEO, email marketing, and influencer initiatives.
• Develop full-funnel performance marketing campaigns, balancing brand reach with acquisition efficiency.
• Test and optimize creatives, messaging, and user flows to maximize return on investment.

Consumer Engagement

• Build customer-centric journeys that deliver personalized value at every touchpoint.
• Use consumer insights to drive narrative development, timing, and format selection.
• Monitor audience segmentation strategies to boost campaign relevance and reduce churn.

Cross-Team Collaboration

• To ensure cohesive brand communication, align efforts with product, sales, creative, and analytics teams.
• Participate in roadmap planning and contribute marketing insights to the product lifecycle.
• Partner with data science and engineering to improve attribution models and performance dashboards.

Tools & Technologies

Platforms You’ll Leverage

• Google Ads, Meta Business Suite, LinkedIn Ads, TikTok Ads
• Email automation systems like Klaviyo or ActiveCampaign
• Analytics platforms such as Google Analytics 4 and Mixpanel
• A/B testing tools, including Optimizely or VWO
• SEO and content platforms such as SEMrush, Moz, and Surfer
• Project management software like Monday or ClickUp to coordinate remote campaigns

Remote Work Environment

We operate entirely remotely, empowering our marketing leaders to collaborate from anywhere. You’ll join a globally distributed team that values time-zone flexibility, clear async communication, and structured autonomy. Our culture fosters idea-sharing, growth through experimentation, and continuous professional evolution.

• No daily commute: reclaim your time
• Flexible working hours: manage your schedule
• Access to the latest marketing tools and systems
• Supportive leadership is committed to your development

Skills and Experience Required

Core Qualifications

• At least five years in the digital marketing space, particularly emphasizing B2C strategy
• Proven ability to scale performance marketing efforts across search, social, and affiliate channels
• Expertise in SEO, SEM, lifecycle email marketing, and conversion rate optimization
• Strong analytical mindset and experience managing sizable ad budgets
• Clear understanding of user acquisition, funnel metrics, and attribution models

Soft Skills That Set You Apart

• Growth mindset with a proactive and entrepreneurial spirit
• Exceptional organizational skills and attention to detail
• Collaborative nature with experience in remote teams
• Comfort working in fast-paced, data-led environments
• Ability to inspire cross-functional stakeholders with strategic thinking and storytelling

Opportunities for Growth

We don’t just hire marketers—we cultivate digital leaders. In this role, you’ll gain exposure to high-impact projects, mentorship from experienced executives, and a front-row seat to innovation. You’ll also have the opportunity to:

• Spearhead new channel explorations and automation efforts
• Present strategy updates directly to senior leadership
• Influence go-to-market strategies for new product launches
• Mentor junior marketers as the team expands
• Develop skills that pave your path to senior leadership

Impact on the Company’s Mission

Your contributions will directly influence our customer acquisition, retention, and engagement success. They will also significantly enhance our brand’s value to consumers while driving measurable business outcomes. Through your leadership, we’ll convert digital engagement into meaningful growth.

Compensation and Benefits

• Annual salary: $117,804
• Competitive bonus tied to campaign performance
• Equity opportunities in a growing, global company
• Annual professional development stipend
• Fully remote work with quarterly off-site gatherings
• Generous leave policies, including wellness days

Call to Action

Excited to take your digital marketing expertise to new heights career in a high-impact, remote-first environment? If you’re driven by data, inspired by storytelling, and motivated to lead, this is your next big step. Apply today to lead our B2C digital transformation and shape the future of consumer engagement with us.

Let’s redefine what’s possible in B2C marketing—together.