Remote Behavioral Market Research Analyst

Company: Naukri Mitra

Location: Remote

Salary: $99,500 annually

About Naukri Mitra:

Naukri Mitra is a leading recruitment company committed to helping talented professionals find roles that align with their skills, aspirations, and career goals. We partner with top organizations to connect them with exceptional candidates who can make a difference. We seek an experienced Behavioral Market Research Analyst to join our client’s team and help shape their understanding of customer behavior, market trends, and consumer decision-making.

Job Overview:

The Behavioral Market Research Analyst will research consumer behavior and preferences, providing insights into how individuals interact with products, services, and brands. This role requires a keen understanding of behavioral economics and market research methodologies and the ability to synthesize insights that help guide strategic decision-making. The ideal candidate will have a passion for understanding human behavior and a background in analyzing qualitative and quantitative data to uncover valuable consumer insights.

Key Responsibilities:

1. Conduct Behavioral Market Research:
   • Design and conduct research studies on consumer behavior, motivations, and decision-making processes.
   • Utilize qualitative and quantitative research methods, including surveys, focus groups, interviews, observational studies, and experiments.
2. Data Collection and Analysis:
   • Collect and analyze data from multiple sources to gain insights into consumer behavior and market trends.
   • Apply statistical and data analysis techniques to understand patterns, preferences, and key drivers of consumer behavior.
3. Develop Consumer Insights:
   • Translate research findings into actionable insights that inform business decisions, product development, and marketing strategies.
   • Develop customer personas, journey maps, and behavior models that comprehensively view target audiences.
4. Collaborate with Cross-Functional Teams:
   • Work closely with product, marketing, and sales teams to understand their research needs and provide insights that support their initiatives.
   • Assist in developing strategies to improve consumer engagement, retention, and overall satisfaction.
5. Industry and Competitive Analysis:
   • Monitor and analyze industry trends, competitive activity, and market dynamics to provide context for consumer behavior.
   • Stay up-to-date with emerging trends in behavioral research, psychology, and market analysis.
6. Create Reports and Presentations:
   • Prepare comprehensive reports and presentations to communicate research findings to stakeholders, including senior management.
   • Present complex information concisely and engagingly to ensure insights are understood and actionable.
7. Contribute to Strategic Decision-Making:
   • Provide behavioral insights that support the development of new products, services, and marketing campaigns.
   • Assist in identifying opportunities for business growth by understanding consumer needs, pain points, and motivations.
8. Innovate and Optimize Research Processes:
   • Identify opportunities to improve research methodologies and processes, ensuring they are practical and efficient.
   • Experiment with new approaches and tools to enhance the quality and depth of consumer insights.

Qualifications and Skills:

• Education: Bachelor’s degree in Psychology, Behavioral Science, Marketing, Economics, or a related field is required. A Master’s degree is preferred.
• Experience: A minimum of 5-7 years of experience in behavioral research, market research, or consumer insights is essential. Experience with both qualitative and quantitative research methodologies is also necessary.
• Behavioral Knowledge: Strong understanding of behavioral economics, consumer psychology, and the factors that drive decision-making.
• Analytical Skills: The candidate must analyze complex datasets and identify key patterns and trends. Experience with data analysis tools such as SPSS, SAS, R, or Python is required.
• Research Expertise: Experience designing and executing qualitative and quantitative research projects. Ability to conduct interviews, surveys, focus groups, and observational studies.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and compellingly to stakeholders.
• Project Management: Strong project management skills, with the ability to manage multiple research initiatives simultaneously and deliver high-quality results on time.
• Technical Proficiency: Experience with survey design tools, statistical analysis software, and data visualization platforms such as Tableau or Power BI.

Why Join Us:

• Impactful Role: As the Behavioral Market Research Analyst, you will have the opportunity to shape how the company understands and interacts with its consumers, directly influencing strategic decision-making.
• Career Growth: Naukri Mitra is committed to your career development. We offer a supportive environment that encourages continuous learning, skill development, and professional growth.
• Flexible Work Environment: Work remotely from anywhere while collaborating with a diverse and talented team that values teamwork, innovation, and creativity.
• Cutting-Edge Research: Be part of an exciting field that combines psychology, economics, and market research to gain deep insights into consumer behavior.

About You:

You are passionate about understanding human behavior and have a curiosity that drives you to dig deeper into consumer motivations and actions. You thrive in a role where you can use data and research to tell compelling stories that drive business decisions. You are skilled at analyzing both qualitative and quantitative data and can communicate complex insights in an engaging and accessible way. You enjoy working in a collaborative environment and are excited by the opportunity to make a meaningful impact on business strategies and outcomes.

Working with Naukri Mitra:

At Naukri Mitra, we believe in creating an inclusive and diverse work environment where everyone feels empowered to contribute. We value creativity, collaboration, and diverse perspectives that lead to the best outcomes. Joining Naukri Mitra means being part of a community that supports and values each team member's unique contributions, fostering an environment where innovation and excellence are celebrated.

How to Apply:

If you are an experienced behavioral research professional looking to take on a challenging and rewarding role in a growing organization, we encourage you to apply. Join us in helping our clients better understand their consumers and drive strategic decisions through the power of behavioral insights.