Remote Content Strategy Manager

Location: Remote

Salary: USD 82,000 per year

Position Overview: We seek a dynamic and experienced Content Strategy Manager to join our remote team. This role drives our content initiatives and ensures our messaging and strategy align with our business objectives. As a Content Strategy Manager, you will lead the development, execution, and optimization of content strategies that enhance our brand presence, engage our audience, and drive measurable results.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and implement comprehensive content strategies that align with our organizational goals and target audience needs.
   • Conduct market research and audience analysis to identify content opportunities and trends.
   • Collaborate with stakeholders to define content objectives and key performance indicators (KPIs).
2. Content Planning and Execution:
   • Create and manage editorial calendars to ensure timely and relevant content delivery.
   • Oversee content creation processes, including brainstorming, drafting, editing, and approval stages.
   • Ensure all content adheres to brand guidelines, tone, and messaging.
3. Content Optimization:
   • Utilize analytics tools to track content performance and user engagement metrics.
   • Continuously optimize content based on data insights, user feedback, and industry best practices.
   • Implement SEO best practices to enhance content visibility and search engine rankings.
4. Cross-functional Collaboration:
   • Work closely with marketing, design, and product teams to ensure cohesive content strategies across various channels.
   • Manage relationships with external content creators, including freelance writers, designers, and agencies.
   • Facilitate regular meetings to review content performance and align on upcoming projects.
5. Content Governance and Quality Assurance:
   • Establish and maintain content standards and guidelines to ensure consistency and quality.
   • Conduct regular audits of existing content to ensure relevance and accuracy.
   • Provide training and support to team members on content best practices and tools.
6. Innovation and Trends:
   • Stay updated with industry trends, emerging technologies, and content marketing innovations.
   • Propose and implement new content formats, platforms, and techniques to enhance our strategy.
   • Experiment with new ideas and approaches to continuously improve content effectiveness.
7. Reporting and Analytics:
   • Prepare and present regular reports on content performance, including insights and recommendations.
   • Analyze competitive content strategies and identify opportunities for differentiation.
   • Use data-driven insights to guide content strategy adjustments and improvements.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or a similar role.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of SEO, analytics, and content management systems.
• Excellent writing, editing, and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency with content management and analytics tools (e.g., Google Analytics, CMS platforms).
• Creative and strategic thinker with a passion for storytelling and content innovation.

Preferred Qualifications:

• Experience working in a remote or distributed team environment.
• Familiarity with marketing automation and social media management tools.
• Certification in content marketing or related areas.

What We Offer:

• Competitive annual salary of USD 82,000.
• Flexible remote work environment.
• Opportunities for professional growth and development.
• Collaborative and supportive team culture.
• Comprehensive benefits package, including health, dental, and vision insurance.

Application Process:

To apply for the Content Strategy Manager position, please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your content strategy work. We look forward to reviewing your application and exploring how you can contribute to our team.