Remote CRM Marketing Manager

Introduction: Lead With Heart in a Digital-First World

Imagine helping shape a marketing strategy that touches lives, builds trust, and strengthens connections—all from the comfort of your home. As a Remote CRM Marketing Manager, you won’t just manage customer communications; you’ll craft meaningful journeys that reflect empathy, inclusivity, and innovation. This is your opportunity to elevate customer experience through thoughtful lifecycle marketing strategies while being part of a values-driven, collaborative team.

This role offers a unique blend of strategy, technology, and creativity. You will spearhead initiatives that deepen customer engagement, increase retention, and ensure every message feels personal and purposeful. Here, your work is not just seen—it’s felt.

About the Role: Why This Position Matters

The Remote CRM Marketing Manager is pivotal in leading our customer relationship initiatives. You will manage multi-channel campaigns that speak directly to our audience’s needs, leveraging tools and insights to deliver personalized, timely content. Your work will foster loyalty and support long-term business growth, aligning with our inclusive mission.

As someone passionate about diversity and collaborative leadership, you will work across teams to ensure our marketing strategies reflect our values. You’ll contribute to a culture that celebrates every voice, supports every journey, and values every individual.

Key Responsibilities

Strategic CRM Management

• Design, implement, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and in-app messaging
• Own segmentation strategies and customer journeys tailored to different audience personas
• Develop retention and re-engagement campaigns rooted in behavioral data and emotional intelligence.

Data-Driven Optimization

• Leverage CRM analytics to identify performance trends and opportunities for personalization.
• A/B test messaging, subject lines, and workflows to increase engagement
• Monitor campaign KPIs, including open rates, click-through rates, conversion rates, and churn metrics

Cross-Functional Collaboration

• Partner with content creators, designers, and data teams to ensure cohesive customer messaging
• Work alongside product and sales partners to ensure strategic alignment of CRM initiatives with business goals.
• Support an open team culture that values diverse perspectives and constructive input, and diverse perspectives are welcomed.

Audience Engagement and Empathy

• Ensure communication is clear, inclusive, and emotionally resonant
• Uphold accessibility standards in all content delivery
• Respond to user behaviors with timely, compassionate messages that build trust and loyalty

Work Environment: Your Home, Your Impact Zone

This remote-first opportunity empowers you to work best in your ideal environment. We believe where you work best is where you should be—whether from your kitchen table or a cozy co-working space.

We champion a culture of kindness, respect, and mutual empowerment. Regular virtual meetings, wellness check-ins, and optional team events keep us connected while honoring your personal space and time.

Tools and Technologies

In this role, you’ll gain exposure to an evolving stack of leading CRM and marketing tools. These include:

• Customer.io, Salesforce Marketing Cloud, or Braze for campaign orchestration
• Segment, Amplitude, or Mixpannel for user behavior insights
• Figma and Canva for creative collaborations
• Slack, Notion, and Zoom for real-time communication and workflow alignment

You’ll also have the autonomy to recommend tools that support innovation and enhance performance.

Qualifications and Mindset

Must-Have Experience

• 4+ years in CRM or lifecycle marketing with measurable success in campaign performance
• Hands-on experience with segmentation, automation, and CRM platforms
• Proven ability to balance technical know-how with strategic thinking

Ideal Attributes

• Empathetic communicator who values connection and clarity in messaging
• A champion of inclusive language and accessible content practices
• A data-informed thinker who brings imaginative solutions to experimentation and iteration
• Comfortable working independently and as part of a cross-functional, remote team
• Enthusiastic about learning from others and uplifting peers from all walks of life

Growth Opportunities and Benefits

This isn’t just a job—it’s a place to grow. We invest in people, not just positions. As part of our team, you’ll receive:

• A competitive salary of $99,312 per year
• Annual professional development stipend
• Flexible work hours and unlimited PTO
• Wellness days, inclusive parental leave, and mental health resources
• Opportunities for advancement in marketing leadership
• A safe, inclusive space where your unique voice adds to our collective strength

Our Commitment to Inclusion

We believe a truly inclusive workplace is the foundation of innovation and growth. We actively welcome candidates of all gender identities, races, ethnicities, religions, abilities, and backgrounds. Our team thrives on collaboration and respect, not only in words but also in action.

Stories from within our team speak volumes. From supporting working parents during challenging transitions to offering mentoring programs for first-generation professionals, we back our values with meaningful programs that center equity and empathy.

Why You?

You’re someone who finds joy in creating seamless, impactful customer experiences. You understand that behind every click is a person, and behind every data point is a story. You want your work to matter and your values to match your employer’s. You’ll be more than a title here—you’ll be part of a mission.

Call to Action: Let’s Build Something Meaningful Together

Are you ready to lead with heart and strategy in a remote-first, people-first environment? If so, this role might be the perfect next step. Bring your CRM expertise, inclusive mindset, and passion for meaningful marketing, and help us build lasting connections that truly matter.

Apply today to join a diverse team that respects your individuality and supports your growth every step of the way. Let’s shape the future of customer marketing together.