Remote Customer Insights Analyst
Company: Naukri Mitra
Location: Remote
Salary: $78,182 annually
About Naukri Mitra:
Naukri Mitra is a premier recruitment company that matches talented professionals with opportunities that align with their skills and career goals. We partner with diverse organizations to help them find the perfect candidates for their needs. We seek an experienced Customer Insights Analyst for one of our esteemed clients. This role will focus on gathering, analyzing, and interpreting customer data to provide valuable insights that help shape marketing strategies and business decisions.
Job Overview:
The Customer Insights Analyst will extract valuable insights from customer data to help the company understand its customers, improve customer satisfaction, and make informed business decisions. This role requires analytical skills, expertise in data visualization, and effective communication of insights. The successful candidate will be vital in providing data-driven recommendations to enhance customer experiences, support marketing initiatives, and guide strategic planning.
Key Responsibilities:
- Customer Data Analysis:
- Collect, analyze, and interpret customer data from various sources, including surveys, CRM systems, and transaction databases.
- Identify trends, patterns, and behaviors that provide insights into customer preferences, needs, and motivations.
- Segmentation and Profiling:
- Segment customers based on behavioral, demographic, and psychographic data to understand distinct customer groups.
- Create detailed customer profiles and personas that comprehensively understand key customer segments.
- Customer Journey Mapping:
- Develop and maintain customer journey maps to understand touchpoints, interactions, and experiences throughout the customer lifecycle.
- Identify pain points and opportunities for improvement in the customer journey and provide actionable recommendations to enhance the customer experience.
- Support Marketing and Business Strategy:
- Provide insights that support the development of targeted marketing campaigns, customer retention strategies, and product enhancements.
- Collaborate with marketing teams to assess campaigns' effectiveness and provide optimization recommendations based on data insights.
- Data Visualization and Reporting:
- Create reports, dashboards, and visualizations to effectively communicate customer insights to stakeholders, including senior management and cross-functional teams.
- Use data visualization tools such as Tableau, Power BI, or similar platforms to present complex data in an easily understandable format.
- Collaboration with Cross-Functional Teams:
- Work closely with product development, marketing, sales, and customer service teams to understand their data needs and provide relevant customer insights.
- Serve as a trusted stakeholder advisor by providing data-driven insights that inform business strategies and decision-making.
- Industry and Competitor Analysis:
- Monitor industry trends and competitor activities to provide context for customer insights and identify new opportunities.
- Stay informed about best practices in customer research, consumer behavior analysis, and market trends.
- Continuous Improvement and Innovation:
- Identify opportunities to improve research processes, methodologies, and tools to enhance the quality and efficiency of insights.
- Stay updated on the latest technologies, tools, and approaches in customer insights and data analytics to drive innovation.
Qualifications and Skills:
- Education: Bachelor’s degree in Marketing, Business, Statistics, Data Science, Psychology, or a related field is required. A Master’s degree is preferred.
- Experience: At least 4-6 years of experience in customer insights, market research, data analysis, or a related field.
- Analytical Skills: Strong analytical skills with the ability to interpret large datasets, identify trends, and generate actionable insights. Proficiency in data analysis tools such as SPSS, R, Python, or similar software is required.
- Customer Insight Expertise: Experience designing and conducting customer research projects, including surveys, focus groups, and customer interviews.
- Communication Skills: Excellent verbal and written communication skills, presenting complex findings clearly and engagingly to technical and non-technical audiences.
- Data Visualization: Proficiency in tools like Tableau, Power BI, or Google Data Studio to create dashboards and visual reports.
- Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time.
- Industry Knowledge: Familiarity with consumer behavior, customer experience best practices, and market research methodologies.
Why Join Us:
- Impactful Role: As the Customer Insights Analyst, you will have the opportunity to shape the organization’s understanding of its customers and directly influence business strategy and marketing initiatives.
- Career Growth: Naukri Mitra is committed to helping you advance in your career. We offer opportunities for skill enhancement, learning, and professional development.
- Flexible Work Environment: Work remotely from anywhere while being part of a supportive and collaborative team that values creativity, data-driven decision-making, and customer focus.
- Make a Difference: Play a crucial role in helping the organization enhance customer experiences, drive customer satisfaction, and achieve business success through data-driven insights.
About You:
You are a data-driven professional passionate about understanding customers and uncovering insights that drive business growth. You have a strong ability to analyze and interpret complex data, and you enjoy transforming data into meaningful insights that can be used to enhance customer experiences. You are comfortable working independently in a remote environment and excel at collaborating with cross-functional teams to understand their needs and provide valuable insights. Your communication skills are top-notch, and you enjoy presenting your findings in a way that is engaging and easy to understand.
Working with Naukri Mitra:
At Naukri Mitra, we value diversity, inclusion, and collaboration. We believe that a diverse team leads to better outcomes, and we strive to create an environment where everyone feels respected and valued. By joining Naukri Mitra, you will be part of a supportive and innovative community that encourages creativity, growth, and excellence.
How to Apply:
If you are an experienced customer insights professional looking for an opportunity to impact a growing organization, we encourage you to apply. Join us in helping our clients succeed through data-driven insights and innovative customer strategies.
