Remote Digital Marketing Analyst
Company: Naukri Mitra
Location: Remote
Salary: $80,975 annually
About Naukri Mitra:
Naukri Mitra is a leading recruitment company dedicated to connecting talented professionals with career opportunities that align with their skills, goals, and aspirations. We work with some of the most reputable companies to place individuals in roles that offer professional growth and a chance to make an impact. We seek a highly skilled Digital Marketing Analyst for one of our clients. This role will analyze digital marketing efforts, optimize campaigns, and provide data-driven insights that drive marketing success.
Job Overview:
The Digital Marketing Analyst will track, analyze, and optimize digital marketing campaigns across various channels. The ideal candidate will be adept at using digital analytics tools to monitor campaign performance, identify trends, and develop actionable insights that enhance marketing strategies. This position requires technical skills, analytical thinking, and digital marketing expertise to contribute to marketing campaigns' success effectively. The remote role provides the flexibility to work from anywhere while collaborating with cross-functional teams.
Key Responsibilities:
- Analyze Digital Marketing Campaigns:
- Monitor and analyze the performance of digital marketing campaigns, including SEO, SEM, email, social media, and display advertising.
- Evaluate campaign performance metrics such as ROI, CPA, CTR, conversion rates, and other KPIs.
- Reporting and Insights Generation:
- Generate detailed performance reports for digital marketing campaigns, providing insights on key metrics and highlighting areas for improvement.
- Develop data-driven recommendations to optimize marketing efforts and improve campaign outcomes.
- SEO and SEM Analysis:
- Analyze SEO performance, including keyword rankings, organic traffic, and backlink profiles, and provide recommendations to improve search visibility.
- Monitor and evaluate PPC campaigns, including keyword performance, ad copy effectiveness, and landing page quality, to optimize spending and increase ROI.
- Customer Journey and Conversion Analysis:
- Track customer behavior throughout the digital journey to understand drop-off points, conversion paths, and areas for improvement.
- Explore how digital marketing activities influence customer acquisition, engagement, and conversion.
- Data Collection and Analysis:
- Collect and organize data from various digital marketing platforms, including Google Analytics, Google Ads, Facebook Ads, LinkedIn, and others.
- Use data analysis tools to identify trends, anomalies, and insights that drive marketing optimization.
- Collaboration with Marketing Teams:
- Work closely with the marketing and creative teams to understand campaign objectives, target audiences, and innovative strategies.
- Based on data insights, provide recommendations to improve ad creative, landing pages, and marketing messages.
- A/B Testing and Experimentation:
- Design and execute A/B tests to optimize ad creative, landing pages, and conversion rates.
- Analyze test results and make data-driven recommendations to enhance campaign performance.
- Competitive Analysis and Industry Trends:
- Monitor industry trends and competitor digital marketing activities to identify opportunities for the company.
- Provide competitive intelligence reports to help refine digital marketing strategies.
- Continuous Improvement and Innovation:
- Identify opportunities for improving marketing processes, analytics, and campaign execution.
- Stay up-to-date with the latest digital marketing tools, platforms, and best practices to ensure the company remains at the forefront of digital marketing innovation.
Qualifications and Skills:
- Education: Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field is required.
- Experience: A minimum of 4-6 years of experience in digital marketing analysis or related roles is essential. Experience with digital marketing channels such as SEO, SEM, social media, and email marketing is also essential.
- Technical Proficiency: Strong proficiency in digital analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other digital marketing platforms.
- Analytical Skills: Exceptional analytical skills with the ability to interpret data, identify trends, and generate actionable insights. Proficiency in Excel, SQL, or other data analysis tools is preferred.
- Digital Marketing Knowledge: In-depth understanding of digital marketing metrics, SEO, PPC, social media, and conversion optimization.
- Communication Skills: Excellent verbal and written communication skills, presenting complex information clearly and effectively to non-technical audiences.
- Project Management: Strong project management skills, with the ability to manage multiple campaigns and analytics projects concurrently and ensure timely delivery.
- Problem-Solving Ability: Strong problem-solving skills and the ability to think critically to address challenges and identify opportunities for improvement.
Why Join Us:
- Impactful Role: As the Digital Marketing Analyst, you will have the opportunity to directly influence the success of marketing campaigns and contribute to the company’s growth.
- Career Development: Naukri Mitra is committed to supporting your professional development. We offer opportunities for continuous learning, skill enhancement, and career advancement.
- Flexible Work Environment: Work remotely from anywhere while being part of a dynamic, collaborative team that values creativity, innovation, and strategic thinking.
- Make a Difference: Be part of a team that leverages data to create impactful marketing strategies that reach and engage target audiences effectively.
About You:
You are a data-driven professional passionate about digital marketing and enjoy using data to inform marketing decisions. You have a strong understanding of digital marketing channels and are skilled at analyzing campaign performance to identify trends and opportunities for optimization. You excel at transforming complex data into actionable insights that drive campaign success. You enjoy working with cross-functional teams and are excited by the opportunity to make a meaningful impact on digital marketing efforts. You are proactive, detail-oriented, and comfortable working independently remotely.
Working with Naukri Mitra:
At Naukri Mitra, we value diversity, collaboration, and the pursuit of excellence. Our strength lies in the diversity of our team and the unique perspectives each member brings. We strive to create an inclusive work environment where everyone feels respected and valued. By joining Naukri Mitra, you will be part of a supportive and innovative community that encourages creativity, growth, and excellence.
How to Apply:
If you are an experienced digital marketing analyst looking to make an impact in a growing organization, we encourage you to apply. Join us in helping our clients succeed through data-driven insights and innovative digital marketing strategies.
