Remote Digital PR Specialist

About the Opportunity

Are you ready to transform how stories are told online? Step into a Remote Digital PR Specialist role, where you'll craft campaigns that spark curiosity, foster engagement, and build meaningful connections with audiences worldwide. In this creative remote position, you'll be the storyteller behind a brand's online presence, combining media expertise with a digital-first mindset. With a salary of $78,520 annually, this role is tailor-made for someone who thrives on strategy, creativity, and results.

We’re trying to redefine what public relations means in the digital age. Our growth is fueled by fresh perspectives and bold campaigns that spark conversation. As a Digital PR Specialist, you’ll be part of an inventive team that values innovation, supports professional growth, and champions remote collaboration.

Key Responsibilities

Build Compelling Digital Narratives

• Develop original, newsworthy campaigns that gain traction across digital publications.
• Create content hooks rooted in trend analysis, industry research, and social behavior.
• Pitch unique storylines that resonate with both niche and mainstream audiences

Cultivate Media Relationships

• Establish and maintain assertive media outreach with journalists, bloggers, influencers, and content curators.
• Tailor pitches and press materials to align with publication style and voice.
• Foster long-term partnerships with media outlets to secure consistent brand exposure.

Monitor Campaign Impact

• Analyze the reach, sentiment, and backlink value of published content
• Use media analytics tools to report campaign performance and PR ROI
• Provide insights that improve future outreach strategies and audience engagement

Collaborate Across Teams

• Partner with SEO specialists, social media strategists, and content marketers to integrate PR efforts
• Work in tandem with the creative department to ensure visuals match campaign messaging
• Support the product and brand teams in launching new initiatives with public-facing impact.

Work Environment

Fully Remote, Creatively Connected

We’re remote-first, which means you can craft your next campaign from a cozy café or your home office—as long as your connection is secure and your ideas are electric. We promote open communication and regular brainstorming sessions through dynamic digital platforms, fostering a space where ideas grow fast.

Flexible Schedule, Maximum Output

We value your best creative hours, not rigid routines. Our flexible scheduling empowers you to work during peak productivity hours while meeting collaborative milestones.

Supportive and Dynamic Culture

Expect a team of imaginative, driven individuals who believe in sharing insights, offering encouragement, and celebrating wins, big and small. Whether dissecting headline trends or refining your latest pitch, your voice matters.

Tools & Technology

To amplify your digital PR strategy, you’ll work with modern tools such as:

• BuzzSumo for content discovery and journalist identification
• Muck Rack to manage media outreach and measure impact
• Ahrefs or Moz for monitoring backlink profiles
• Slack for internal collaboration and idea-sharing
• Notion for managing campaign timelines and assets

We’re always evolving our stack, so if you love exploring new platforms to refine your work, you’ll feel right at home.

Qualifications & Attributes

Essential Skills

• 3+ years of experience in public relations, digital PR, or media communications
• Proven success in placing stories in online publications and gaining high-authority backlinks
• Exceptional ability to express ideas clearly through both written content and spoken communication, combined with a flair for persuasive storytelling
• Familiarity with SEO concepts, particularly link-building strategies
• Ability to interpret media data to optimize campaigns

Preferred Strengths

• Experience in brand journalism or campaign-based PR
• Background in journalism, communications, or marketing
• Comfort with cross-functional collaboration in remote work settings
• A knack for transforming dry data into fascinating stories

What Sets You Apart

You see beyond the pitch—you envision the story arc, the reader’s journey, and the emotional resonance. You’re equal parts strategic and spontaneous, balancing analytics with artistry. When others ask, "How do we go viral?" You ask, "What makes this story unforgettable?"

Career Growth & Development

Joining our team means joining a launchpad for your creativity and career. Here’s what you can expect:

• Regular access to PR workshops and masterclasses
• Mentorship from experienced media strategists and digital communication experts
• Performance bonuses tied to campaign success and innovation
• Freedom to propose, test, and scale your outreach ideas

Every win you achieve here opens new doors—whether you're leading global campaigns or mentoring the next wave of media talent.

Why You’ll Love Working Here

• A culture of recognition, where your work gets the spotlight it deserves
• Remote freedom paired with team camaraderie and weekly creative syncs
• Paid annual leave, mental wellness days, and personal development stipends
• No micromanagement—trust, transparency, and a shared passion for storytelling

We believe work should fuel your creativity, not deplete it. That’s why we’ve built an environment where experimentation is encouraged, support is unwavering, and results are celebrated.

Ready to Craft Headlines?

If you can think like a journalist, pitch like a marketer, and strategize like a growth hacker—all while sipping your morning coffee from your kitchen table—this remote Digital PR Specialist role is your next career-defining move.

Take your seat at the digital roundtable. Bring your story-driven vision, bold campaign ideas, and passion for audience connection.

Apply Today and Reimagine the Future of PR!

Let’s make stories that matter.