Remote Employer Branding Specialist

Location: Remote
Salary: $81,000 annually

About Naukri Mitra
Naukri Mitra is a premier recruitment firm that connects top talent with leading organizations worldwide. Our mission is to help businesses and candidates thrive by creating seamless recruitment experiences. Focusing on innovation and collaboration, we are committed to building a world where employers and employees can connect effortlessly.

Position Overview
Naukri Mitra is seeking a creative and strategic Remote Employer Branding Specialist to join our team. This role is ideal for someone passionate about building and amplifying employer brands, creating meaningful connections with candidates, and enhancing the overall talent acquisition strategy. As an Employer Branding Specialist, you will be critical in shaping how potential candidates and the industry perceive our clients’ organizations.

Key Responsibilities

1. Employer Brand Strategy Development:
   • Develop and implement employer branding strategies aligned with client goals and values.
   • Conduct market research to identify employer branding trends, opportunities, and best practices.
2. Content Creation and Management:
   • Create engaging content, such as blog posts, videos, and social media campaigns, to highlight employer value propositions (EVPs).
   • Oversee the creation of visually compelling materials that showcase client cultures, benefits, and career opportunities.
3. Social Media and Digital Presence:
   • Manage and optimize clients’ presence on LinkedIn, Glassdoor, and other employer review sites.
   • Develop social media strategies to enhance visibility and engagement with target audiences.
4. Candidate Experience Enhancement:
   • Collaborate with recruitment teams to ensure a seamless and positive candidate experience throughout the hiring process.
   • Design initiatives that reflect clients’ values and commitment to employee satisfaction.
5. Employer Value Proposition (EVP):
   • Partner with HR and leadership teams to define, articulate, and promote a unique and authentic EVP for clients.
   • Regularly assess and refine EVP based on feedback, trends, and market insights.
6. Analytics and Reporting:
   • Monitor and analyze key performance metrics related to employer branding campaigns.
   • Prepare detailed reports on campaign effectiveness, engagement rates, and brand sentiment.
7. Partnerships and Networking:
   • Build relationships with industry influencers, universities, and professional organizations to expand employer brand reach.
   • Represent clients at virtual events, webinars, and online career fairs to promote their brand.
8. Collaboration Across Teams:
   • Work closely with recruitment, marketing, and communications teams to align employer branding efforts with broader business objectives.
   • Ensure consistency in messaging across all touchpoints.

Skills and Qualifications

• Education: A Bachelor’s degree in Marketing, Communications, Human Resources, or a related field is preferred.
• Experience: Minimum of 3 years in employer branding, recruitment marketing, or a related role, preferably in a remote setup.
• Creative Skills: Strong ability to craft compelling narratives and design visually appealing content.
• Technical Skills: Proficiency in digital marketing tools, content management systems, and design software.
• Communication Skills: Exceptional verbal and written communication skills to engage diverse audiences.
• Analytical Skills: Ability to interpret data and provide actionable insights to improve branding strategies.
• Adaptability: Thrive in a fast-paced, ever-changing environment while meeting tight deadlines.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external partners.

Why Join Naukri Mitra?

• Flexibility: Enjoy the benefits of remote work and the freedom to create a work-life balance that suits you.
• Competitive Compensation: Earn $81,000 annually with opportunities for growth and performance-based incentives.
• Impactful Work: Contribute to shaping the reputations of leading organizations and influencing talent acquisition strategies.
• Innovative Culture: Be part of a forward-thinking team that values creativity, collaboration, and continuous learning.
• Global Exposure: Work on projects that span diverse industries and regions, enhancing your professional expertise.

Ideal Candidate Profile

We seek an enthusiastic and proactive individual who is passionate about employer branding and talent marketing. You are skilled at storytelling and adept at using data to create impactful campaigns. Your creativity, strategic thinking, and ability to connect with diverse audiences make you an invaluable asset to the team.

Join Our Team

At Naukri Mitra, we believe every employer has a unique story. If you are ready to shape and amplify those stories while making a meaningful impact in the recruitment world, we invite you to apply for this exciting opportunity.