Remote Employer Branding Specialist

Job Type: Full-time, Remote
Annual Salary: $106,330
Location: Remote (Work from Anywhere)
Application Mode: Apply through Naukri Mitra - click the Apply Now button.

Job Summary

We seek a dynamic and creative Remote Employer Branding Specialist to join our team. This role is instrumental in shaping our company's internal and external image to attract, engage, and retain top talent. The specialist will collaborate closely with the HR, marketing, and communications teams to craft and promote our employer value proposition (EVP) across various platforms.

In this fully remote role, you’ll work with stakeholders across the globe to ensure a consistent and compelling employer brand that resonates with prospective candidates and current employees. You’ll also be tasked with developing innovative employer branding strategies highlighting the company’s culture, values, and mission to the external job market.

Key Responsibilities

1. Develop and Execute Employer Branding Strategy:

• Design and implement an employer branding strategy that reflects the company’s mission, vision, and culture.
• Partner with key stakeholders (HR, Marketing, and Communications teams) to create and distribute engaging content that promotes the company’s EVP across multiple platforms.
• Analyze market trends and competitor strategies to ensure the employer brand remains competitive and attractive.

2. Content Creation and Management:

• Create compelling and consistent content (videos, blogs, social media posts, etc.) highlighting company culture, achievements, and employee experiences.
• Manage creating and distributing employee testimonials, success stories, and company initiatives that align with the employer brand.
• Oversee the production of branded content for careers pages, job advertisements, social media, and recruitment campaigns.

3. Enhance Online Presence:

• Monitor and optimize the company's presence on LinkedIn, Glassdoor, and Indeed platforms to ensure a positive and engaging employer image.
• Regularly update and maintain the company’s career site with fresh content highlighting the benefits of working with the company.
• Engage with potential candidates via social media to build a talent pipeline and increase brand awareness.

4. Employer Brand Advocacy:

• Develop and lead initiatives that empower current employees to become brand ambassadors.
• Organize internal programs such as referral schemes, employee-generated content campaigns, and newsletters that foster a strong internal brand identity.
• Manage employee satisfaction surveys and engagement programs to monitor and improve the internal perception of the company.

5. Metrics and Reporting:

• Key performance indicators (KPIs), such as social media engagement, employee retention rates, and application volume, are used to track and analyze the effectiveness of employer branding initiatives.
• Provide regular reports to leadership on the ROI of employer branding activities and suggest data-driven improvements to optimize strategy.

6. Collaborate with Talent Acquisition Teams:

• Work closely with the recruitment team to ensure that the employer brand aligns with the candidate's experience during the hiring process.
• Create targeted recruitment marketing campaigns that appeal to specific candidate segments (e.g., engineers, marketers).

Qualifications

• Education: A bachelor’s degree in Marketing, Communications, Human Resources, or a related field is preferred. Relevant certifications in employer branding or recruitment marketing are a plus.
• Experience:
  • 3+ years of experience in employer branding, recruitment marketing, or a similar role, with a strong understanding of talent acquisition strategies.
  • Proven experience in developing and executing employer branding strategies and campaigns.
  • Experience working with design tools like Adobe Creative Suite, Canva, or similar is a plus.
• Skills:
  • Exceptional written and verbal communication skills.
  • Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
  • Creative thinking with the ability to develop innovative branding solutions.
  • Proficiency in social media management, content marketing, and digital advertising.
  • Analytical mindset with the ability to track, measure, and report on the success of branding initiatives.

Key Competencies

• Creativity: Ability to generate fresh and innovative ideas for employer branding campaigns.
• Collaboration: Work seamlessly with cross-functional teams to implement branding initiatives.
• Attention to Detail: Ensure all content and materials reflect the employer brand accurately and consistently.
• Communication: Clearly articulate the company’s value proposition and culture to internal and external audiences.
• Adaptability: Able to shift focus quickly in response to changing business needs and trends in employer branding.

Benefits

• Competitive Salary: Annual salary of $106,330.
• Remote Work: Enjoy the flexibility of working from anywhere while impacting globally.
• Professional Growth: Career advancement and skill development opportunities in a fast-paced, growing company.
• Inclusive Culture: Be part of a diverse, inclusive team that values collaboration and innovation.

How to Apply

To apply for this exciting opportunity, click the "Apply Now" button on Naukri Mitra. We look forward to reviewing your application and learning how you can contribute to our employer branding efforts.