Remote Health Insurance Marketing Specialist

Job Overview

Step into a future-forward marketing career where healthcare and technology converge. We seek a dynamic Remote Health Insurance Marketing Specialist who thrives in a digital ecosystem driven by data and empathy. If you possess a deep understanding of customer acquisition in regulated industries and are passionate about leveraging analytics to personalize outreach, you're in the right place.

This role shapes how we deliver health insurance information in the most accessible, human-centric way possible. You won’t just be promoting products—you’ll be informing lives.

Employment Details

Work Location

• Remote

Position Type

• Full-Time

Compensation

• Annual Salary: $71,850

Key Responsibilities of the Marketing Specialist Role

Strategic Campaign Development

• Design, execute, and optimize multi-channel digital marketing strategies tailored to various health insurance segments.
• Translate customer insights and regulatory constraints into actionable, tech-enabled marketing plans.
• Use A/B testing, predictive analytics, and behavioral segmentation to refine messaging.

Digital Engagement & Optimization

• Manage SEO and SEM strategies to increase visibility and organic lead generation.
• Create compelling content aligned with user personas across channels (social media, email, PPC, programmatic display).
• Track campaign performance using real-time dashboards and KPIs like click-through rates, cost-per-lead, and conversion metrics.

Analytics & Reporting

• Extract actionable insights from platforms like Google Analytics 4, HubSpot, and Tableau.
• Report on campaign ROI and customer lifetime value (CLV) using data visualization tools.
• Collaborate with data scientists to build lookalike audiences and predict churn risk.

Cross-Functional Collaboration

• Coordinate with the product, compliance, and sales teams to ensure messaging alignment and adherence to healthcare regulations (HIPAA, CMS guidelines).
• Contribute to brainstorming sessions and sprint reviews with agile squads.

Tools and Technologies Utilized

• Marketing Automation: HubSpot, Marketo
• Data & Analytics: Google Analytics 4, Tableau, Hotjar, Looker
• Ad Platforms: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• SEO Optimization: Ahrefs, SEMrush, Screaming Frog
• Collaboration Tools: Slack, Asana, Miro, Zoom

Our stack supports seamless cross-functional collaboration and real-time decision-making, enabling you to deliver targeted, data-backed strategies from any corner of the world.

Candidate Profile: Ideal Skills and Traits

Core Competencies

• Data-Fluent: Comfortable drawing insights from large datasets to inform marketing strategy.
• Tech-Savvy Storyteller: You understand how to use technology to make emotional connections.
• Healthcare Curious: Familiar with or eager to learn the nuances of health insurance markets.
• Adaptive Communicator: Equally skilled in writing ad copy and explaining campaign logic to executives.
• Remote-Ready: You excel in virtual environments and are self-motivated with strong time management.

Qualifications and Experience Requirements

• Bachelor’s degree in Marketing, Communications, Business Analytics, or related field.
• At least three years of hands-on involvement in digital marketing, ideally within insurance, healthcare, or fintech sectors.
• Proven track record in managing high-performance lead-generation campaigns.
• Deep knowledge of content strategy, funnel optimization, and conversion rate tactics.
• Experience with HIPAA-compliant marketing practices and audience targeting.

Why This Role Stands Out

Culture of Innovation

Work in a boundary-pushing environment where you can test new ideas and technologies quickly and precisely.

Data-Driven Success Metrics

Join a team that values data integrity and uses advanced analytics to inform every marketing decision. In the past year alone, we've improved lead quality by 34% and reduced CPA by 28%.

Work-Life Balance

100% remote, always. Enjoy a work-life balance supported by asynchronous collaboration, modern tools, and mental wellness initiatives.

Continuous Learning Opportunities

Access personalized career coaching, upskilling workshops, and mentorship programs designed for your professional trajectory.

Opportunities for Career Advancement

You’re not just filling a role. You’re shaping your future. Here, you can:

• Lead a cross-functional marketing pod.
• Mentor junior marketers and interns.
• Transition into Product Marketing or Marketing Analytics.
• Contribute to innovation labs for health-tech marketing experiments.

Real-World Impact You Can Make

What if your next campaign helped a single mom find affordable coverage for her family? Or enabled a senior citizen to understand their Medicare options with clarity?

That’s the power you wield as a Health Insurance Marketing Specialist.

You’re not pushing policies. You’re helping people make informed, potentially life-changing decisions. With each data point analyzed and every message sent, you build trust in one of the most critical sectors: health.

Call to Action: Shape the Future of Healthcare Access

Join a company where your technical prowess, creativity, and emotional intelligence merge to elevate how people access healthcare.

Please apply now to become our next Remote Health Insurance Marketing Specialist and turn complexity into clarity.

Embrace innovation. Inspire confidence. Deliver results—from anywhere.