Remote Inbound Marketing Specialist

Introduction: Make an Impact from Anywhere

Are you passionate about digital storytelling, SEO, and generating high-converting leads? As a Remote Inbound Marketing Specialist, you’ll have the opportunity to shape the growth trajectory of a forward-thinking digital team. With a deep commitment to innovation and audience-first strategies, this role invites you to drive meaningful results from the comfort of your home while staying connected to cutting-edge technology and global insights.

This role offers an annual salary of $61,031 and provides a modern, fully-remote setup designed for productivity and creativity.

About the Role: Fuel Growth Through Smart Content & Strategy

We seek a dynamic individual who thrives in a fast-paced, data-informed marketing environment. You’ll be responsible for designing and executing inbound campaigns that deliver measurable outcomes across various channels.

Core Duties and Responsibilities

• Design and manage inbound marketing strategies tailored to diverse buyer personas.
• Develop keyword-optimized blog content, landing pages, and resource hubs that attract and engage audiences.
• Leverage marketing automation platforms to build nurturing workflows that convert prospects into loyal customers.
• Implement and monitor SEO best practices using tools like SEMrush, Ahrefs, and Google Search Console.
• Collaborate with sales teams to fine-tune content based on pipeline data and engagement metrics.
• Execute A/B tests to optimize content formats, messaging, and calls to action.
• Analyze traffic, CTRs, bounce rates, and conversion data to refine campaigns.
• Drive organic traffic through evergreen content strategies, lead magnets, and pillar page development.

Work Environment: Remote by Design, Tech at the Core

This isn’t just another work-from-home job—it’s a connected, collaborative environment built for marketers who want flexibility and impact.

Collaboration and Communication Tools

• Asana and Trello for project management
• Slack and Zoom for real-time communication

Whether you’re working from a home office, co-working space, or café, our setup supports seamless communication and shared creative momentum.

Tools and Technologies

Platforms and Software You’ll Use

• Content Management: WordPress, Webflow, HubSpot CMS
• Marketing Automation: HubSpot, ActiveCampaign
• SEO Tools: Google Analytics, Google Tag Manager, Ahrefs, Moz
• Data Visualization: Looker Studio, Tableau (basic familiarity beneficial)
• Performance Monitoring: Hotjar, Crazy Egg

Defining Success in This Role

Key Outcomes and Performance Indicators

• A consistent stream of high-intent inbound leads driven by organic and content-first strategies
• A noticeable uplift in keyword rankings, content engagement metrics, and domain authority
• Smooth collaboration across departments that accelerates campaign deployment and refinement
• Demonstrated ability to adapt strategy based on analytics, campaign behavior, and trend forecasting

Qualifications

Core Requirements

• 3+ years of inbound marketing experience with measurable ROI
• Strong command of SEO and content marketing tactics
• Experience in marketing analytics and interpreting campaign data to inform strategic shifts
• Proficiency in keyword research, link-building strategies, and SEO content frameworks
• Deep understanding of inbound methodology, including awareness, consideration, and decision stages
• Exceptional written communication skills tailored to various buyer personas and stages of the funnel
• Ability to adapt to evolving tools and best practices in a fast-changing digital landscape

Preferred but Not Required

• Knowledge of HTML/CSS for light website edits
• Experience with lead scoring models
• Prior experience in B2B SaaS or eCommerce industries

Benefits and Perks

What You Can Expect

• ✨ Fully remote work setup—your location, your choice
• 🚀 Flexible scheduling with focus on output, not hours
• 📈 Access to real-time marketing data dashboards and analytics tools
• 📖 Monthly learning stipend for books, courses, or conferences
• 🤔 Quarterly ideation sprints and creative brainstorming sessions
• 🛫 Virtual team retreats and wellness events
• 🚀 Growth path toward senior marketing leadership roles

Why This Role Matters

Our marketing team is the heartbeat of our brand voice, audience relationships, and inbound funnel performance. As we scale, we need innovative thinkers who aren’t afraid to challenge assumptions, experiment boldly, and measure obsessively.

Strategic Importance

Your contributions will directly influence how customers discover, interact, and trust our brand.

Career Potential

This is more than a job—it’s a chance to be the growth architect.

Data-Driven Achievements

Recent Success Metrics

• Increased organic traffic by 117% over 6 months through high-ranking resource hubs
• Cut cost-per-lead by 34% with targeted automation and tailored content journeys.
• Achieved #1 SERP ranking for 12+ competitive mid-volume keywords in the last quarter

Collaboration and Team Dynamics

Who You’ll Work With

• Content Strategists and SEO Specialists
• Marketing Analysts and Campaign Managers
• Product Marketers and UI/UX Designers
• Revenue Operations and CRM Teams

Cross-functional input is encouraged, and we value collaborative problem-solving and knowledge-sharing. The goal? To build more innovative strategies together.

Your Next Step: Apply Now

Take charge of your future and redefine what it means to market with purpose. This is your moment if you're ready to transform ideas into impact and strategy into measurable success.

Step into a role where your voice shapes strategy and your work drives growth.

Take the reins of your professional journey and thrive as a Remote Inbound Marketing Specialist.