Remote Market Insights Analyst

Company: Naukri Mitra

Annual Salary: $130,000

About Naukri Mitra:

Naukri Mitra is a leading recruitment company dedicated to connecting talented professionals with rewarding career opportunities that align with their skills and goals. We specialize in finding the right fit for both employers and candidates, ensuring a successful match that benefits both parties. We seek a Market Insights Analyst to join one of our clients' remote teams. This role offers an exciting opportunity to provide strategic insights that shape business decisions and contribute to organizational success.

Position Overview:

We seek a highly analytical and detail-oriented Market Insights Analyst to join our client's team remotely. In this role, you will gather, analyze, and interpret market data to provide valuable insights that support business strategy and decision-making. The ideal candidate will have experience in market research, a strong understanding of data analysis, and the ability to turn data into actionable insights. You will work closely with stakeholders across various departments to provide insights that drive growth and help the organization remain competitive in a rapidly changing marketplace.

Key Responsibilities:

• Market Research & Analysis: Conduct comprehensive research on market trends, customer behavior, industry developments, and competitor activities. Gather data from primary and secondary sources to identify key insights and opportunities for business growth.
• Data Collection & Interpretation: Collect, compile, and analyze data from multiple sources, including surveys, industry reports, and public databases. Use both qualitative and quantitative methods to interpret data and generate actionable insights.
• Customer Insights & Segmentation: Analyze customer data to identify key segments, behaviors, and preferences. Develop customer personas and use insights to inform marketing and product development strategies.
• Competitive Analysis: Monitor competitors' activities, including product offerings, pricing strategies, marketing initiatives, and overall market positioning. Prepare competitive analysis reports highlighting strengths, weaknesses, opportunities, and threats (SWOT).
• Industry Trend Monitoring: Stay current with industry trends, economic developments, and technological advancements. Provide strategic recommendations to senior management on how to adapt to or leverage these trends.
• Data Visualization & Reporting: To communicate research findings effectively, create clear and informative data visualizations, such as charts, graphs, and dashboards. Use tools like Tableau, Power BI, or similar software to present data visually compellingly.
• Report Preparation & Presentation: Prepare detailed market insights reports summarizing key findings, trends, and actionable recommendations. Present insights to stakeholders in a way that is easy to understand and highlights their strategic importance.
• Stakeholder Collaboration: Work closely with cross-functional teams, including product development, marketing, sales, and finance, to understand their information needs and provide relevant market insights that support their initiatives.
• Support Strategic Decision-Making: Provide research-driven insights to support strategic decision-making, product development, and marketing campaigns. Identify new market opportunities and recommend strategies to capitalize on them.
• Survey Design & Execution: Design and conduct surveys to gather customer feedback, brand perception, and satisfaction data. Analyze survey results to provide insights that help improve customer experience and product offerings.

Required Skills & Qualifications:

• Educational Background: Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field. A Master's degree or additional market research or data analysis certifications is preferred.
• Experience: Minimum of 4-5 years of experience in market research, data analysis, or a similar role. Proven experience in managing research projects and delivering actionable insights.
• Research & Analytical Skills: Strong research and analytical skills, with the ability to interpret complex data and generate meaningful insights. Experience with both qualitative and quantitative research methodologies is essential.
• Technical Proficiency: The candidate must be proficient in data analysis and visualization tools, such as Excel, Tableau, or Power BI. Experience with survey tools, such as Qualtrics or SurveyMonkey, is preferred. Familiarity with statistical software, such as SPSS or R, is a plus.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present research findings clearly and concisely. Ability to engage effectively with stakeholders and present data-driven insights to different audiences.
• Attention to Detail: Strong attention to detail, focusing on accuracy in data collection, analysis, and reporting. Ability to validate data and cross-check sources for reliability.
• Problem-Solving: A proactive approach to identifying market opportunities, challenges, and risks. Ability to develop creative solutions that address business needs and support growth.
• Project Management: Experience managing multiple research projects simultaneously, including setting timelines, tracking progress, and ensuring timely delivery of results. Strong organizational skills and ability to meet deadlines.
• Remote Work Experience: Experience working remotely or in a distributed team environment is a plus. Comfortable using remote communication and collaboration tools such as Zoom, Slack, or Microsoft Teams.

Personal Qualities:

• Curiosity & Willingness to Learn: A strong desire to learn about market trends, customer behavior, and industry developments. Willingness to seek out new opportunities for professional growth and stay informed about emerging trends.
• Self-motivated: Ability to work independently, manage multiple priorities, and meet deadlines—a self-starter who takes initiative and is committed to delivering high-quality results.
• Team Player: Strong collaborative mindset with the ability to work effectively with cross-functional teams. Willingness to assist colleagues, share knowledge, and contribute to the team's overall success.
• Adaptability: Ability to adapt quickly to changing market conditions, business needs, and new research tools. Willingness to learn and stay updated on best practices in market research.

Benefits:

• Competitive annual salary of $130,000.
• Remote work opportunities provide flexibility and work-life balance.
• Opportunities for professional development, training, and growth in market research.
• A supportive and innovative work environment that encourages creativity, collaboration, and continuous improvement.

Why Join Naukri Mitra?

Naukri Mitra is committed to helping professionals find roles that align with their skills and career goals. As a Market Insights Analyst, you can work on impactful projects, expand your expertise, and significantly contribute to the organization's success. This position offers a pathway for career growth and the chance to work in a dynamic and supportive environment. If you are passionate about market research and want to contribute to meaningful business decisions, we encourage you to explore this opportunity with us.

How to Apply:

If you are a motivated Market Insights Analyst looking to work on impactful projects and provide valuable insights, we would love to hear from you. Join Naukri Mitra and be part of our mission to connect talented professionals with rewarding career opportunities that foster growth, innovation, and business success.