Remote Marketing Analyst

Company: Naukri Mitra
Salary: $112,500 annually
Location: Remote

About Naukri Mitra:
Naukri Mitra is a leading recruitment company committed to connecting talented individuals with exceptional career opportunities. We specialize in understanding employers' dynamic needs and matching them with professionals who can thrive in their respective roles. We aim to create meaningful connections between job seekers and companies, ensuring long-term success for both.

Job Overview:
Naukri Mitra is looking for a talented and motivated Remote Marketing Analyst to join a growing team in a dynamic environment. The successful candidate will analyze marketing trends, develop insights from data, and help guide marketing strategies to boost business growth. As a Remote Marketing Analyst, you will collaborate closely with cross-functional teams to provide actionable insights, measure campaign performance, and make data-driven decisions that impact overall marketing efforts.

Key Responsibilities:

• Marketing Analysis & Insights: Gather, analyze, and interpret marketing data to provide insights on consumer behavior, campaign performance, and brand performance. Utilize various tools and techniques to derive actionable insights that influence strategic decision-making.
• Campaign Tracking & Optimization: Monitor, track, and evaluate the effectiveness of digital marketing campaigns across different channels such as email, social media, and paid advertising. Recommend improvements to enhance campaign performance and drive key marketing metrics.
• Data Visualization & Reporting: Develop regular ad-hoc reports using visualization tools (e.g., Tableau, Power BI) to communicate marketing performance to stakeholders. Prepare detailed performance dashboards for real-time analysis for the marketing team and management.
• Market Research & Competitor Analysis: Conduct market research to understand industry trends, competitive landscape, and customer needs. Utilize primary and secondary research methodologies to provide insights that help position the brand more effectively.
• Collaboration with Marketing Teams: Work closely with marketing, sales, and product teams to understand marketing goals and provide data-driven recommendations. Liaison between cross-functional teams to ensure marketing initiatives align with business objectives.
• Consumer Insights: Use consumer research and analytics to understand your target audience's behavior and preferences. Develop audience segmentation strategies to ensure marketing campaigns effectively target the right customer groups.
• Marketing Budget Optimization: Analyze marketing spending data to assess ROI, identify areas of improvement, and recommend budget adjustments to maximize efficiency and impact.
• A/B Testing & Experimentation: Design, implement, and analyze A/B tests and experiments to optimize campaign effectiveness and derive actionable insights that support future marketing efforts.
• Performance Metrics: Track and measure KPIs, such as customer acquisition cost (CAC), return on marketing investment (ROMI), conversion rates, and engagement metrics to assess overall marketing success.

Required Qualifications and Skills:

• Educational Background: Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. A master's degree is a plus.
• Experience: At least 3-5 years of experience in marketing analysis, digital marketing, or a related role, with demonstrated success in analyzing marketing data to drive performance.
• Analytical Skills: Strong analytical mindset with the ability to analyze large data sets and translate insights into actionable recommendations. Proficiency in statistical analysis and data visualization.
• Technical Proficiency: Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), and spreadsheet software (e.g., Microsoft Excel). Knowledge of SQL is a plus.
• Digital Marketing Knowledge: Strong understanding of digital marketing channels, campaign management, and tracking tools. Ability to assess and optimize the performance of digital campaigns.
• Problem-Solving Ability: Ability to think critically, solve problems effectively, and propose data-driven solutions to marketing challenges.
• Communication Skills: Strong written and verbal communication skills. Ability to present data and insights concisely and compellingly to stakeholders from different departments.
• Attention to Detail: Meticulous and detail-oriented approach to analyzing data, ensuring accuracy and reliability of findings and insights.
• Self-motivation: Self-starter with the ability to work independently and remotely. Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

• Experience in a similar remote marketing analyst role.
• Knowledge of data analysis languages like R or Python is a plus.
• Experience with A/B testing and marketing experimentation.
• Familiarity with CRM platforms (e.g., Salesforce) and marketing automation tools.

Why Join Naukri Mitra?

• Competitive Salary: We offer a highly competitive salary of $112,500 annually, ensuring you are fairly compensated for your expertise and contributions.
• Flexible Work Environment: Enjoy the flexibility of working remotely from anywhere, helping you maintain a work-life balance that suits your lifestyle.
• Career Development: At Naukri Mitra, we believe in empowering our employees. You will have career growth, skill development, and continuous learning opportunities.
• Supportive Team Culture: You will be part of a supportive and collaborative team that values diversity, creativity, and fresh perspectives.
• Challenging Projects: Work on challenging and engaging projects that make a real impact on business growth and help drive the success of the marketing function.

Working at Naukri Mitra

At Naukri Mitra, we believe in fostering an inclusive and supportive work environment. We are proud of our diverse team, which brings together people from different backgrounds, experiences, and perspectives. We value our employees and support their growth, creativity, and well-being. We encourage open communication, innovative thinking, and a proactive approach to solving challenges. We believe that our people are the key to our success, and we prioritize creating a rewarding work experience that allows them to thrive.

Suppose you are an analytical thinker with a passion for marketing and data, and you are excited by the idea of working in a flexible and dynamic environment. In that case, we encourage you to apply for the Remote Marketing Analyst position with Naukri Mitra.