Remote Marketing Automation Specialist

About the Role

Join a forward-thinking team as a Remote Marketing Automation Specialist and help shape the future of digital engagement. In this role, you will lead data-driven marketing initiatives, ensuring streamlined campaigns deliver measurable outcomes. This is your chance to make a tangible impact on how marketing processes scale, all from the comfort of your home.

We seek a results-oriented professional with a deep understanding of marketing automation platforms, behavioral segmentation, and multichannel engagement. If you're passionate about building efficient marketing systems and love working in a fast-paced remote environment, we’d love to hear from you.

Key Responsibilities

• Design and implement automated marketing campaigns across multiple channels (email, SMS, web, etc.)
• Develop and manage drip campaigns, onboarding flows, and customer re-engagement journeys.
• Optimize lead scoring models to support sales enablement
• Monitor campaign performance and make data-backed recommendations
• Coordinate closely with creative, UX, and product stakeholders to ensure alignment
• Create and manage A/B tests to drive conversion improvements
• Maintain clean marketing databases and ensure compliance with GDPR and CAN-SPAM
• Troubleshoot automation workflows and resolve system errors quickly

What You’ll Achieve

• Shorten the customer acquisition cycle through precision-targeted campaigns.
• Improve marketing efficiency by leveraging automation and dynamic content
• Deliver personalized user experiences using segmentation and behavioral triggers
• Enable sales teams with well-qualified leads through intelligent nurturing

Work Environment

This fully remote position has flexible work hours, giving you control over your day. You'll be part of a collaborative remote team that values clear communication and transparency. Expect virtual stand-ups, asynchronous workflows, and a culture of accountability.

Team tools and communication platforms include:

• Slack for daily collaboration
• Asana for task and workflow tracking
• Zoom for strategy meetings and workshops
• Google Workspace for documentation and reporting

Tools and Technologies

• Marketing Automation Platforms: HubSpot, ActiveCampaign, Marketo, or similar
• CRM Integration: Salesforce, Zoho, or comparable systems
• Data Analytics: Google Analytics, Looker Studio, or reporting dashboards
• Email Delivery Tools: Mailchimp, SendGrid, or equivalent
• Tag Management: Google Tag Manager
• A/B Testing Tools: Optimizely or Google Optimize

What We’re Looking For

• 3+ years of hands-on experience in marketing automation roles
• Solid knowledge of automation best practices and customer journey mapping
• Familiarity with HTML/CSS for email formatting
• Proven success in campaign execution, performance monitoring, and optimization
• Experience working with dynamic content, conditional logic, and segmentation
• Analytical mindset with strong attention to detail
• Excellent written and verbal ability to convey ideas clearly and effectively
• Self-motivated and capable of thriving in a distributed work setting

Preferred Qualifications

• Certification in HubSpot, Marketo, or another automation platform
• Experience in B2B SaaS or eCommerce industries
• Knowledge of compliance frameworks related to data privacy
• Understanding of lifecycle marketing and funnel strategies

Why You’ll Love Working Here

• Annual salary of $79,898
• Fully remote position with flexible scheduling
• Opportunities to lead projects and take ownership of marketing workflows
• Inclusive, supportive team culture that fosters innovation and growth
• Learning stipend for upskilling and professional certifications
• Paid time off, holidays, and wellness breaks to prioritize your well-being

Your Impact

As a Marketing Automation Specialist, your work will directly influence conversion rates, lead quality, and customer retention. You will transform how we engage with our audience, making each interaction meaningful and data-informed.

Your strategies will shape how customers experience the brand, building stronger relationships, driving repeat engagement, and contributing to long-term success.

How to Apply

If you’re ready to make an immediate impact and thrive in a streamlined remote setup, we encourage you to apply today. Help us take marketing automation to the next level. We look forward to seeing how you’ll drive performance and innovation with precision and purpose.

Apply now and take the next bold step in your remote marketing career.