Remote Mobile Marketing Specialist

Introduction to the Role

Are you passionate about mobile-first experiences and data-backed marketing strategies? We seek a driven Remote Mobile Marketing Specialist who can lead innovative campaigns in the rapidly evolving mobile space. In this fully remote role, you will collaborate with growth-minded professionals and execute high-impact marketing strategies that connect with users across global mobile platforms.

This opportunity is ideal for a marketing professional who thrives in fast-paced environments and enjoys experimenting with cutting-edge tools, creative engagement methods, and behavioral analytics. The role directly supports the organization's broader mission of user growth, app adoption, and mobile performance excellence. We'd love to meet you if you want to grow in a role that combines creativity with data and has a measurable business impact.

Key Responsibilities

Mobile Campaign Strategy & Execution

• Develop and implement mobile-first marketing campaigns that drive app downloads and in-app engagement.
• Align messaging strategies with customer lifecycle stages across both Android and iOS ecosystems.
• Manage mobile push notifications, SMS campaigns, and in-app messaging to boost engagement and retention.

User Acquisition & Retargeting

• Leverage platforms like Google App Campaigns, Facebook Ads, TikTok for Business, and Apple Search Ads to drive user acquisition.
• Create and optimize retargeting strategies using mobile identifiers and user behavior segmentation.
• Conduct split and variation testing strategies designed to refine campaign effectiveness continually.

Analytics & Performance Reporting

• Analyze mobile campaign metrics, including installs, cost-per-acquisition (CPA), user retention, and lifetime value (LTV)
• Provide weekly and monthly performance dashboards with actionable insights
• Use mobile analytics platforms such as Adjust, Appsflyer, or Firebase to track attribution and measure ROI

Cross-Functional Team Integration

• Coordinate with product leads to synchronize marketing efforts alongside app feature releases.
• Partner with UX designers to ensure mobile creatives are optimized for screen responsiveness and tap behavior
• Coordinate with content teams to develop mobile-optimized ad copy and visual assets.

Work Environment & Culture

This remote role allows you to operate remotely with a reliable and secure digital setup. Our culture thrives on autonomy, trust, and continuous learning. You’ll join a close-knit team of digital professionals who believe in experimentation, transparency, and purposeful work.

We operate in agile sprints, with open communication and supportive peer reviews. You’ll enjoy flexible hours, regular brainstorming sessions, and access to leading digital tools. Diversity and inclusion are at the core of our values, and we actively foster a culture where different voices and perspectives are celebrated.

Tools and Technology Stack

Our marketing team relies on a best-in-class suite of tools to ensure effectiveness:

• Analytics & Attribution: Appsflyer, Adjust, Firebase
• Marketing Automation: Braze, OneSignal, Iterable
• Design Team Integration: Figma, Canva, Adobe Creative Suite
• Data & Optimization: Google Analytics 4, Tableau, Amplitude
• Campaign Platforms: Google Ads, Meta Business Suite, TikTok for Business, Apple Search Ads

You'll be encouraged to recommend tools or solutions to enhance our mobile performance marketing approach.

Candidate Qualifications

Required Experience

• 3+ years of experience in mobile marketing or performance marketing roles
• Demonstrated ability to manage paid acquisition campaigns across primary mobile channels
• Hands-on experience with mobile attribution platforms like Appsflyer or Adjust
• Solid understanding of mobile-specific KPIs and user behavior patterns
• Ability to work independently, prioritize tasks, and drive campaigns from concept to execution

Preferred Skills

• Strong analytical capabilities with proficiency in tools like GA4, Excel, and campaign dashboards
• Knowledge of ASO (App Store Optimization) best practices
• Understanding of MMP integrations, SKAdNetwork, and privacy frameworks like ATT and GDPR
• Creativity in mobile ad creation, with a portfolio of past campaign examples preferred
• Experience in international user acquisition and multilingual campaign strategy is a plus

Soft Skills

• Strategic thinking blended with a hands-on, proactive mindset
• Excellent communication skills across cross-functional teams
• Comfortable presenting campaign insights to non-technical stakeholders
• Curious, motivated, and eager to continuously test and learn

Career Growth & Development

As a Mobile Marketing Specialist, your contributions will be critical in achieving our user growth and engagement goals. You'll gain exposure to global audiences, expand your technical toolkit, and build a robust understanding of mobile ecosystems. We offer:

• Access to paid courses and certifications
• Quarterly learning stipends
• Monthly team learning sessions
• Internal mentorship opportunities

Your career trajectory can evolve based on performance and initiative toward senior roles such as Mobile Marketing Lead, Performance Marketing Manager, or Head of Mobile Strategy.

Compensation & Benefits

This position offers an annual salary of $83,742, competitive within the mobile marketing sector. In addition to compensation, our benefits package includes:

• Remote-first work culture with flexible hours
• Paid parental leave and mental health days
• Annual wellness and tech stipend
• Performance-based bonuses
• Equity opportunities based on seniority

Make Your Impact Remotely

We seek someone who wants to do meaningful work in a dynamic, digital-first environment. Your ideas will matter, your creativity will be valued, and your campaigns will directly shape how users experience our mobile platform.

If you're excited by the challenge of mobile user growth, intrigued by the nuances of audience segmentation, and driven by the potential of a data-informed marketing career, this could be your next big step.

Ready to Lead the Mobile Revolution?

This is more than a marketing role—it's a chance to redefine how mobile users engage with technology. If you’re ready to shape the future of mobile performance marketing, we encourage you to join our remote team.

Apply today and turn your mobile marketing vision into reality!