Remote Neuroscience Market Research Analyst

Company: Naukri Mitra

Location: Remote

Salary: $175,000 annually

About Naukri Mitra:

Naukri Mitra is a distinguished recruitment company dedicated to connecting top talent with career opportunities that align with their skills and aspirations. We partner with organizations looking for talented professionals who can drive their success. Our current search is for a Neuroscience Market Research Analyst for one of our esteemed clients. The role will utilize neuroscience principles to derive insights into consumer behavior, marketing strategies, and industry trends.

Job Overview:

The Neuroscience Market Research Analyst will integrate neuroscience principles into market research to better understand consumer behavior, decision-making processes, and emotional responses to products and services. This role requires a strong foundation in neuroscience and experience in market research and data analysis. The successful candidate will work closely with cross-functional teams to provide actionable insights that inform strategic business decisions. As a remote position, this position demands high independence, motivation, and a collaborative spirit.

Key Responsibilities:

1. Integrate Neuroscience into Market Research:
   • Design and conduct market research studies that utilize neuroscience techniques, such as EEG, eye-tracking, biometrics, and emotional response analysis, to gain insights into consumer behavior.
   • Develop methodologies that blend neuroscience data with traditional market research approaches to create a holistic view of consumer behavior.
2. Consumer Insights and Behavioral Analysis:
   • Analyze consumer behavior using neuroscience data and behavioral science techniques to understand how consumers respond to products, services, and marketing campaigns.
   • Identify the emotional drivers of consumer decisions and provide insights that support the development of more effective marketing strategies.
3. Data Collection and Analysis:
   • Collect and analyze data from primary and secondary sources, including neuroscience tools, surveys, focus groups, and other market research methods.
   • Apply statistical analysis techniques to interpret complex datasets and extract actionable insights that guide strategic business initiatives.
4. Industry and Competitive Intelligence:
   • Monitor industry trends, emerging neuroscience technologies, and competitors to ensure the company remains at the forefront of understanding consumer behavior.
   • Maintain a market and consumer insights database that supports decision-making and strategic planning.
5. Collaborate with Cross-Functional Teams:
   • Work closely with product development, marketing, and sales teams to understand their research needs and provide relevant neuroscience insights.
   • Assist in developing strategies to optimize consumer engagement, enhance customer experiences, and increase conversion rates.
6. Create Reports and Presentations:
   • Prepare comprehensive research reports, whitepapers, and presentations that effectively communicate neuroscience-based insights to stakeholders.
   • Present findings visually compellingly to ensure complex information is understood and actionable.
7. Contribute to Strategic Decision-Making:
   • Provide neuroscience insights contributing to the company’s strategic initiatives, product development, and go-to-market strategies.
   • Assist in identifying opportunities for innovation by understanding consumer needs, emotional triggers, and motivations.
8. Innovation and Research Methodology Improvement:
   • Continuously explore and adopt new neuroscience research tools and techniques that provide deeper insights into consumer behavior.
   • Innovate and improve research methodologies to enhance the accuracy, quality, and efficiency of neuroscience-driven market research.

Qualifications and Skills:

• Education: Bachelor’s degree in Neuroscience, Psychology, Behavioral Science, Marketing, or a related field is required. A Master’s degree or Ph.D. is highly preferred.
• Experience: At least 5-7 years of experience in market research, neuroscience research, or consumer behavior analysis. Experience in applying neuroscience principles to market research is highly desirable.
• Technical Knowledge: Proficiency in neuroscience tools and techniques, such as EEG, eye-tracking, biometrics, or other neuromarketing technologies, is essential.
• Analytical Expertise: Strong analytical skills, including the ability to interpret large datasets and generate actionable insights, are required. Experience with data analysis tools such as SPSS, SAS, R, or Python is also needed.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex findings clearly and compellingly to both technical and non-technical audiences.
• Research Expertise: Experience in designing and conducting qualitative and quantitative research projects. Ability to synthesize data from various sources to develop a comprehensive understanding of consumer behavior.
• Project Management: Strong project management skills, with the ability to manage multiple research projects simultaneously and deliver high-quality results on time.
• Industry Knowledge: In-depth knowledge of the neuroscience industry, market research principles, and consumer psychology. Experience in B2B or B2C sectors is an advantage.
• Technical Proficiency: Familiarity with business intelligence platforms such as Tableau, Power BI, and data visualization tools is preferred.

Why Join Us:

• Innovative Role: As the Neuroscience Market Research Analyst, you will be at the forefront of integrating neuroscience principles into market research, helping the company better understand consumers.
• Career Development: Naukri Mitra is committed to supporting your professional growth. We offer opportunities for skill development, learning, and career advancement in a cutting-edge field.
• Flexible Work Environment: Work remotely from anywhere while being part of a collaborative and diverse team that values creativity and innovation.
• Impactful Contribution: Play a crucial role in shaping the organization’s strategic initiatives by providing insights that help improve consumer engagement and drive growth.

About You:

You are passionate about understanding the human brain and how it influences consumer behavior. You are skilled in using neuroscience tools to derive insights and are excited about applying those insights to real-world marketing challenges. You are comfortable working with complex data and enjoy finding patterns that help inform strategic business decisions. You are an effective communicator who can present neuroscience findings in a way that is accessible to all stakeholders, and you enjoy collaborating with cross-functional teams to achieve business goals. You are self-motivated, able to work independently, and excited by the opportunity to be at the cutting edge of neuroscience and market research.

Working with Naukri Mitra:

At Naukri Mitra, we value diversity, collaboration, and the pursuit of excellence. We are committed to fostering an inclusive work environment where every team member feels respected and empowered to contribute. We believe the best ideas come from a diverse team and strive to create a workplace that encourages innovation, creativity, and diverse perspectives. By joining Naukri Mitra, you will be part of a supportive community celebrating each individual’s unique strengths and contributions.

How to Apply:

We encourage you to apply if you are an experienced neuroscience professional with a passion for understanding consumer behavior and a desire to apply your knowledge in market research. Join us in helping our clients achieve their goals through the power of neuroscience insights and strategic decision-making.