Remote Social Media Analyst

Company: Naukri Mitra

Job Type: Remote, Full-Time

Annual Salary: $102,000

Job Summary:

Naukri Mitra, a premier recruitment firm dedicated to connecting top talent with transformative opportunities, seeks a detail-oriented and data-driven Remote Social Media Analyst. In this role, you will monitor, analyze, and optimize social media performance, helping organizations enhance their online presence and achieve their strategic goals. This remote position is ideal if you are passionate about social media analytics and enjoy leveraging data to drive impactful decisions.

Key Responsibilities:

1. Social Media Performance Analysis:
   • Monitor and analyze social media metrics across platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok.
   • Track KPIs such as engagement, reach, impressions, click-through, and conversion rates.
   • Provide detailed insights into the effectiveness of campaigns and strategies.
2. Data-Driven Strategy Development:
   • Use analytics to inform and develop data-driven social media strategies.
   • Identify trends, opportunities, and areas for improvement based on performance data.
   • Collaborate with marketing teams to implement insights and enhance overall campaign effectiveness.
3. Competitor and Market Analysis:
   • Conduct competitive analysis to understand how other brands perform on social media.
   • Identify industry benchmarks and trends to ensure the organization stays ahead in the digital space.
   • Provide actionable recommendations to differentiate the brand from competitors.
4. Reporting and Visualization:
   • Create comprehensive and visually appealing reports to communicate findings and recommendations.
   • Use tools like Google Analytics, Hootsuite, Sprout Social, or Tableau to present data insights.
   • Regularly update stakeholders on performance and strategy adjustments.
5. Tool and Platform Optimization:
   • Stay up-to-date with changes in social media algorithms, tools, and best practices.
   • Recommend and implement tools to streamline social media analytics and reporting.
   • Test and evaluate emerging platforms and features to expand the organization's social media presence.
6. Content Evaluation:
   • Assess the performance of different content types (videos, images, infographics, and text).
   • Provide feedback to content creators to optimize engagement and reach.
   • Suggest improvements to maximize ROI from social media efforts.
7. Audience Insights and Engagement:
   • Analyze audience demographics, behavior, and preferences to tailor strategies.
   • Identify key audience segments and recommend targeted approaches to increase engagement.
   • Provide insights into customer sentiment and brand perception based on social media activity.
8. Collaboration and Training:
   • Work closely with marketing, creative, and PR teams to align social media strategies with broader business goals.
   • Train team members on the use of analytics tools and interpretation of data.
   • Share best practices and innovative ideas to improve team efficiency.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field.
• Proven experience in social media analytics, preferably in a remote setting.
• Expertise using analytics tools such as Google Analytics, Sprinklr, or similar platforms.
• Strong understanding of social media platforms, trends, and best practices.
• Exceptional analytical skills with the ability to interpret complex data sets.
• Proficiency in Microsoft Excel and data visualization tools.
• Excellent communication and presentation skills.
• Ability to work independently, meet deadlines, and manage multiple projects remotely.

Why Join Us?

• Remote Flexibility: Enjoy the freedom to work from anywhere while contributing to impactful digital strategies.
• Competitive Salary: Earn an annual salary of $102,000, reflecting your expertise and contributions.
• Professional Growth: Enhance your data analytics, strategy development, and social media management skills.
• Collaborative Environment: Be part of a supportive team that values creativity, innovation, and data-driven solutions.
• Impactful Role: Play a crucial role in shaping social media strategies that drive brand success.

Ideal Candidate Profile:

The ideal candidate is a highly analytical, detail-oriented professional with a strong background in social media analytics. They excel at interpreting data, developing actionable insights, and collaborating with teams to drive results. Adaptable and proactive, they thrive in a remote work environment and are committed to staying ahead in the ever-evolving digital landscape.

About Naukri Mitra:

Naukri Mitra is a trusted recruitment partner dedicated to bridging the gap between talented professionals and leading organizations. We empower individuals to achieve their career aspirations while driving success for our clients. Join us and take the next step in your professional journey with confidence.