Senior Online Content Strategist

Location: Remote

Salary: $42,000 per annum

Position Overview:

We seek a dynamic and highly skilled Senior Online Content Strategist to join our remote team. The ideal candidate will possess a proven track record in developing and executing comprehensive content strategies that drive engagement, boost brand visibility, and support business objectives. As a Senior Online Content Strategist, you will play a pivotal role in shaping the voice of our brand and crafting content that resonates with our target audience across various digital platforms.

Key Responsibilities:

1. Content Strategy Development:
   • Lead the creation and execution of a content strategy that aligns with the company's business goals, target audience, and brand voice.
   • Conduct thorough research to understand industry trends, competitive landscape, and audience preferences to inform content planning.
2. Content Creation and Management:
   • Oversee the production of high-quality content, including blog posts, articles, whitepapers, social media updates, and multimedia assets.
   • Collaborate with writers, designers, and other content creators to ensure content is engaging, accurate, and adheres to brand guidelines.
3. Content Optimization:
   • Utilize SEO best practices to optimize content for search engines, improving visibility and driving organic traffic.
   • Analyze content performance metrics to identify areas for improvement and implement strategies to enhance content effectiveness.
4. Editorial Planning and Calendar Management:
   • Develop and maintain a content calendar that schedules all content publication and ensures timely delivery of content assets.
   • Coordinate with internal stakeholders to align content initiatives with marketing campaigns, product launches, and other strategic events.
5. Audience Engagement:
   • Create and implement strategies to foster audience engagement and build a loyal community around the brand.
   • Monitor audience feedback, comments, and interactions to gauge content effectiveness and adjust strategies accordingly.
6. Collaboration and Communication:
   • Work closely with the marketing team, product managers, and other departments to ensure content supports overall marketing and business objectives.
   • Provide guidance and mentorship to junior content strategists and creators, fostering a collaborative and creative work environment.
7. Performance Analysis and Reporting:
   • Track and report on key content performance metrics, such as engagement rates, conversion rates, and traffic sources.
   • Prepare regular reports and presentations on content performance and strategy effectiveness for senior management.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or a similar role.
• Proven experience in developing and implementing successful content strategies across digital channels.
• Strong understanding of SEO, SEM, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics, SEMrush).
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Experience in mentoring and managing junior team members is a plus.

Preferred Skills:

• Advanced knowledge of content marketing tools and platforms.
• Familiarity with social media management and advertising.
• Experience with video content creation and editing.
• Understanding user experience (UX) design principles and how they impact content strategy.

Why Join Us?

• Flexible Work Environment: You can enjoy the flexibility of working remotely and the freedom to create your ideal work-life balance.
• Growth Opportunities: Benefit from ongoing professional development and career advancement opportunities.
• Innovative Culture: Be part of a forward-thinking company that values creativity, collaboration, and innovation.
• Supportive Team: Join a supportive and inclusive team that values your contributions and encourages growth.

If you are a strategic thinker passionate about creating impactful content and driving brand success, we would love to hear from you. Please apply now to join our team and make a difference in the digital landscape!

Application Process:

To apply, please submit your resume, a cover letter detailing your relevant experience, and examples of your previous work. Applications will be reviewed on a rolling basis until the position is filled.