Virtual Influencer Engagement Manager
Location: Remote
Salary: $48,000 annually
About Us:
We are a dynamic and innovative digital marketing agency specializing in virtual influencer management and brand collaborations. Our team is passionate about using cutting-edge technology and creative strategies to drive engagement and growth for our clients. As we expand our virtual influencer portfolio, we seek a highly motivated Virtual Influencer Engagement Manager to join our team.
Job Summary:
The Virtual Influencer Engagement Manager will develop and execute strategies to enhance the visibility and engagement of our virtual influencers across various digital platforms. This role involves working closely with clients, virtual influencers, and internal teams to drive successful campaigns and maintain strong relationships. The ideal candidate will deeply understand digital marketing, influencer trends, and virtual influencers' unique characteristics.
Key Responsibilities:
- Strategy Development:
- Develop comprehensive engagement strategies for virtual influencers, aligning with client goals and brand objectives.
- Analyze market trends, audience insights, and competitive landscape to inform strategy and optimize performance.
- Campaign Management:
- Planned, executed, and monitored virtual influencer campaigns across multiple platforms, including social media, blogs, and virtual environments.
- Collaborate with content creators, designers, and other stakeholders to ensure campaign deliverables meet quality standards and deadlines.
- Client Liaison:
- Serve as the primary point of contact for clients, providing regular updates, reports, and insights on campaign performance and virtual influencer activities.
- Understand clients' brand values, goals, and target audiences to tailor engagement strategies effectively.
- Virtual Influencer Coordination:
- Build and maintain relationships with virtual influencers, ensuring alignment with brand values and campaign objectives.
- Manage virtual influencer content calendars, ensuring timely and relevant content delivery.
- Performance Analysis:
- Track and analyze key performance metrics, including engagement rates, audience growth, and campaign effectiveness.
- Prepare detailed reports and presentations for clients, highlighting campaign successes and areas for improvement.
- Innovation and Trends:
- Stay updated on emerging trends in virtual influencers, digital marketing, and social media to enhance strategies and tactics continuously.
- Propose new ideas and innovative approaches to engage audiences and drive brand growth.
- Collaboration and Teamwork:
- Work closely with internal teams, including marketing, creative, and analytics, to ensure cohesive campaign execution and alignment with overall business objectives.
- Provide guidance and support to junior team members, fostering a collaborative and productive work environment.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in digital marketing, influencer management, or a similar role, preferably with virtual influencers.
- Strong understanding of virtual influencers, their impact on digital marketing, and engagement strategies.
- Excellent communication and interpersonal skills, building and maintaining relationships with clients and virtual influencers.
- Proficiency in social media platforms, content management systems, and analytics tools.
- Ability to analyze data, interpret insights, and make data-driven decisions.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Strong organizational skills and attention to detail, with the ability to effectively manage multiple projects and deadlines.
Benefits:
- Competitive salary of $48,000 annually.
- Flexible remote work arrangement.
- Opportunity to work with leading virtual influencers and innovative brands.
- Professional development and growth opportunities.
- Collaborative and supportive team environment.
How to Apply:
We would love to hear from you if you are a strategic thinker passionate about virtual influencers and digital marketing. Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role to
