Virtual Performance Marketing Analyst
Location: Remote
Salary: USD 96,008 per year
Position Overview: We seek a detail-oriented, results-driven Virtual Performance Marketing Analyst to join our dynamic team. This remote position is ideal for a self-motivated professional with a strong digital marketing and data analysis background. The successful candidate will monitor, analyze, and optimize performance marketing campaigns across various digital platforms to drive growth and maximize return on investment (ROI).
Key Responsibilities:
- Campaign Analysis and Optimization:
- Analyze performance marketing campaigns across multiple digital channels, including search engines, social media, email, and display advertising.
- Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Develop and implement strategies based on data insights and industry best practices to optimize campaign performance.
- Conduct A/B testing and other experimentation to identify effective marketing tactics and strategies.
- Data Management and Reporting:
- Collect, analyze, and interpret marketing data from various sources, including Google Analytics, social media analytics, and marketing automation platforms.
- Create detailed reports and dashboards to track campaign performance and provide actionable insights to stakeholders.
- Prepare and present regular performance reports, highlighting key metrics, trends, and recommendations for improvement.
- Market Research and Strategy Development:
- Conduct market research to identify industry trends, competitor activities, and emerging digital marketing opportunities.
- Collaborate with the marketing team to develop data-driven strategies that align with overall business goals and objectives.
- Provide recommendations on budget allocation and resource optimization to enhance campaign effectiveness.
- Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, creative, and sales, to ensure cohesive campaign execution and alignment with business objectives.
- Communicate findings, insights, and recommendations clearly and effectively to stakeholders at all levels.
- Participate in team meetings and contribute to brainstorming sessions to generate innovative marketing ideas and solutions.
- Technical Skills and Tools:
- To manage and optimize campaigns, utilize various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and email marketing software.
- Stay updated with the latest trends and advancements in digital marketing and analytics technologies.
- Troubleshoot and resolve any technical issues related to marketing platforms and data tracking.
- Quality Assurance and Compliance:
- Ensure all marketing campaigns comply with industry regulations and company policies.
- Implement best data privacy and security practices, maintaining the integrity of marketing data and customer information.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- Proven experience in performance marketing, digital advertising, and data analysis.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, and social media advertising platforms.
- Excellent communication and presentation skills, with the ability to convey technical information to non-technical audiences.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Strong attention to detail and a commitment to delivering high-quality work.
Preferred Qualifications:
- Advanced certifications in digital marketing or analytics (e.g., Google Analytics Certified, Google Ads Certified).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Knowledge of SEO, content marketing, and affiliate marketing strategies.
Why Join Us:
- Enjoy the flexibility of a fully remote position while being part of a supportive and collaborative team.
- Benefit from a competitive annual salary and opportunities for professional growth and development.
- Work in an innovative environment that values data-driven decision-making and continuous improvement.
If you are passionate about performance marketing and thrive in a remote work setting, we encourage you to apply for this exciting opportunity. Join us and play a key role in driving our marketing success through data-driven insights and strategic optimization.