Virtual Web Content Strategist

Location: Remote

Salary: USD 91,801 per annum

Job Overview:

We are seeking a dynamic and experienced Virtual Web Content Strategist to join our team in a remote capacity. The ideal candidate will have a proven track record in developing and executing comprehensive content strategies that drive engagement, enhance user experience, and support organizational goals. This role requires a blend of strategic thinking, creativity, and technical proficiency in content management systems and digital marketing tools.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and implement comprehensive content strategies that align with organizational goals and target audience needs.
   • Conduct thorough research to understand industry trends, audience behavior, and competitive landscape.
   • Create detailed content plans, including content themes, topics, and formats, to ensure a cohesive and engaging content experience.
2. Content Creation and Management:
   • Oversee the creation, editing, and optimization of high-quality web content, including blog posts, articles, landing pages, and multimedia content.
   • Collaborate with writers, designers, and other content creators to produce compelling and accurate content.
   • Ensure content adheres to brand guidelines, SEO best practices, and accessibility standards.
3. SEO and Performance Optimization:
   • Implement SEO strategies to improve search engine rankings and drive organic traffic to the website.
   • Conduct keyword research and analysis to identify opportunities for content optimization and growth.
   • Monitor and analyze content performance using web analytics tools, and make data-driven recommendations for improvements.
4. Content Governance and Maintenance:
   • Establish and enforce content governance policies to ensure consistency, accuracy, and quality across all web content.
   • Regularly audit website content to identify and address any issues, including outdated information, broken links, and usability concerns.
   • Collaborate with cross-functional teams to ensure content is up-to-date and aligned with current business objectives.
5. User Experience Enhancement:
   • Analyze user behavior and feedback to identify opportunities for enhancing the overall user experience on the website.
   • Work with UX/UI designers to implement improvements based on user insights and best practices in web design.
   • Develop and test content formats and structures to optimize user engagement and conversion rates.
6. Project Management:
   • Manage multiple content projects simultaneously, ensuring deadlines are met and quality standards are maintained.
   • Coordinate with stakeholders, including marketing teams, product managers, and external partners, to ensure project alignment and successful execution.
   • Utilize project management tools to track progress, manage tasks, and communicate updates effectively.
7. Content Promotion and Distribution:
   • Develop and execute content promotion strategies to maximize reach and engagement across various digital channels, including social media, email, and partnerships.
   • Collaborate with marketing teams to integrate content into broader campaigns and initiatives.
   • Monitor and report on the effectiveness of content promotion efforts, and adjust strategies as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
• Minimum of 3-5 years of experience in content strategy, web content management, or a related role.
• Strong understanding of SEO principles, content management systems (CMS), and web analytics tools (e.g., Google Analytics).
• Proven experience in creating and managing engaging web content across various formats and platforms.
• Excellent writing, editing, and communication skills, with a keen eye for detail and accuracy.
• Ability to analyze data, generate insights, and make data-driven decisions to optimize content performance.
• Experience working in a remote environment and managing projects with minimal supervision.
• Familiarity with user experience principles and best practices in web design.

Preferred Skills:

• Experience with content management platforms such as WordPress, Drupal, or similar.
• Knowledge of HTML/CSS and basic web development practices.
• Familiarity with content promotion tools and techniques, including social media and email marketing.
• Certification or training in SEO, content marketing, or digital analytics is a plus.

Why Join Us:

As a Virtual Web Content Strategist, you will have the opportunity to work with a talented and supportive team in a fully remote setting. You will play a crucial role in shaping our content strategy and driving the success of our digital presence. We offer a competitive salary, professional growth opportunities, and a flexible work environment that values work-life balance.