Virtual Website Content Coordinator

Location: Remote

Annual Salary: USD 57,194

Job Summary:

We seek a highly motivated and detail-oriented Virtual Website Content Coordinator to join our dynamic team. This remote position offers the flexibility to work from anywhere while playing a crucial role in maintaining and enhancing our online presence. The ideal candidate will coordinate, create, and optimize content across our website to ensure it is engaging, informative, and aligned with our brand voice and marketing objectives. This role requires a strong understanding of content management systems, SEO best practices, and an eye for detail to ensure a seamless user experience.

Key Responsibilities:

1. Content Management:

• Oversee the day-to-day management of website content, including updating existing pages, creating new content, and ensuring all information is accurate and up-to-date.
• Work closely with various departments to gather content and ensure it is presented effectively on the website.
• Regularly audit website content to align with brand standards, marketing goals, and SEO best practices.
• Implement content updates using a content management system (CMS) to ensure a consistent look and feel across all pages.

2. Content Creation and Optimization:

• Collaborate with the marketing and design teams to create compelling content that engages our target audience and supports our marketing campaigns.
• Write, edit, and proofread web content, including blog posts, product descriptions, landing pages, and other website copy.
• Ensure all content is optimized for search engines (SEO), including keyword research, meta tags, alt text, and internal linking.
• Utilize analytics tools to monitor the performance of web content, making data-driven recommendations for improvements.

3. Project Coordination:

• Coordinate website content projects from conception to completion, ensuring deadlines are met, and stakeholders are informed of progress.
• Collaborate with cross-functional teams, including marketing, design, IT, and product management, to gather requirements and implement content updates.
• Develop and maintain a content calendar, ensuring timely publication of new content and updates.

4. User Experience (UX) and Design Collaboration:

• Work with the design team to ensure website content is visually appealing and enhances the user experience.
• Provide input on website layout, navigation, and functionality to improve usability and engagement.
• Conduct regular usability testing to identify areas for improvement and implement changes as needed.

5. SEO and Analytics:

• Perform keyword research and develop SEO strategies to improve website visibility and search engine rankings.
• Using tools like Google Analytics, monitor website traffic, user behavior, and engagement metrics and generate regular reports for management.
• Identify trends and insights from analytics data to inform content strategy and improve website performance.

6. Content Governance and Compliance:

• Ensure all website content meets legal and regulatory requirements, including accessibility standards (WCAG) and data privacy regulations (GDPR, CCPA).
• Develop and maintain content guidelines and best practices to ensure consistency across all web content.

7. Continuous Improvement:

• Stay updated on industry trends, emerging technologies, and best web content management and digital marketing practices.
• Recommend and implement new tools, processes, or strategies to improve content management and website performance efficiency and effectiveness.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, English, or a related field.

Experience:

• Minimum of 2-3 years of experience in website content management, digital marketing, or a related role.
• Proven experience with content management systems (CMS) such as WordPress, Drupal, or similar platforms.
• Experience with SEO best practices and tools, including keyword research, on-page optimization, and analytics.

Skills:

• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and experience with tools like Google Analytics, SEMrush, or Moz.
• Proficient in HTML/CSS and basic web design principles.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively in a remote team setting.
• Creative thinker who can develop innovative content strategies that drive engagement and conversions.

Work Environment:

• This fully remote position offers flexible work hours and the ability to work from anywhere. The role requires self-discipline, excellent time management skills, and working independently while connecting with the team through virtual communication tools.

Benefits:

• Competitive annual salary of USD 57,194.
• Opportunities for professional development and growth within the company.
• Flexible work hours and the ability to work from home or any location.
• Collaborative and supportive remote work environment.

How to Apply:

If you are passionate about creating compelling web content, optimizing online user experiences, and contributing to a dynamic digital marketing team, we would love to hear from you! Please submit your application, including your resume and a portfolio of relevant work, demonstrating your expertise in web content management and digital marketing.