Remote Content and SEO Manager

Annual Salary: USD 68,000

Position Overview: We seek a highly skilled and experienced Content and SEO Manager to join our team remotely. This role is crucial in enhancing our online presence, driving organic traffic, and ensuring our content strategy aligns with SEO best practices. As the Content and SEO Manager, you will play a key role in developing, executing, and optimizing content strategies that engage, inform, and convert our target audience. This is an exciting opportunity for a motivated individual to take ownership of content creation and SEO initiatives in a dynamic, fast-paced environment.

Key Responsibilities:

1. Content Strategy Development:

• Develop and implement a comprehensive content strategy that aligns with business objectives and drives organic growth.
• Collaborate with cross-functional teams, including marketing, product, and design, to ensure content supports overall marketing goals.
• Conduct thorough market research to understand our target audience's needs, preferences, and pain points and tailor content accordingly.
• Create a content calendar that outlines key topics, deadlines, and responsibilities. This will ensure a steady flow of high-quality content.

2. Content Creation and Management:

• Write, edit, and proofread a variety of content types, including blog posts, articles, whitepapers, case studies, product descriptions, and social media posts.
• Ensure all content is original, accurate, and aligned with brand voice and messaging.
• Oversee multimedia content production, such as videos, infographics, and podcasts, collaborating with designers and videographers as needed.
• Manage a team of freelance writers, editors, and content creators, providing guidance and feedback to maintain quality standards.
• Utilize content management systems (CMS) to publish and organize content, ensuring optimal user experience.

3. SEO Strategy and Implementation:

• Develop and execute a robust SEO strategy to increase organic search visibility and drive qualified traffic to our website.
• Conduct comprehensive keyword research to identify high-value opportunities and create content that ranks well for targeted search terms.
• Optimize on-page elements, including meta titles, descriptions, headers, and images, to improve search engine rankings.
• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush, and make data-driven decisions to enhance results.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices, and adapt strategies accordingly.

4. Analytics and Reporting:

• Track and report on key performance metrics related to content and SEO, such as organic traffic, bounce rate, conversion rate, and keyword rankings.
• Analyze data to identify trends, strengths, and areas for improvement and provide actionable insights to the marketing team.
• Prepare and present regular reports to senior management, highlighting the impact of content and SEO efforts on overall business goals.

5. Collaboration and Communication:

• Work closely with the marketing team to align content and SEO strategies with broader marketing campaigns and initiatives.
• Communicate effectively with stakeholders at all levels of the organization, providing updates on content and SEO progress.
• Collaborate with the product and development teams to ensure that website structure, navigation, and technical SEO are optimized for search engines.
• Foster a culture of continuous learning and improvement within the content team, encouraging the adoption of new tools, techniques, and strategies.

6. Content Distribution and Promotion:

• Develop and implement content distribution strategies to maximize reach and engagement, including social media, email marketing, and partnerships.
• Collaborate with influencers, industry experts, and partners to amplify content reach and authority.
• Utilize paid promotion strategies, such as PPC and sponsored content, to drive targeted traffic to key content pieces.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management, SEO, and digital marketing.
• Proven track record of developing and executing successful content and SEO strategies that drive organic traffic and conversions.
• Strong understanding of SEO principles, including on-page optimization, link building, and keyword research.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Experience with content management systems (CMS), WordPress, and SEO tools like Google Analytics, SEMrush, and Moz.
• Ability to analyze data, interpret results, and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.

Additional Information:

• This fully remote position offers flexibility and the opportunity to work from anywhere.
• The annual salary for this position is USD 68,000.
• We offer a competitive benefits package that includes health insurance, paid time off, and opportunities for professional development.