Digital Marketing Specialist Job Description

Are you passionate about leveraging digital platforms to drive business growth? Do you have a keen eye for detail and a creative flair for crafting compelling online campaigns? We are seeking enthusiastic individuals to join our dynamic team as Digital Marketing Specialists. Whether you're a fresh graduate eager to dive into the world of digital marketing or an experienced professional looking to take your career to new heights, we welcome you to apply!

Position: Digital Marketing Specialist
Location: Namakkal, Perambalur, Ranipet, Sivaganga
Education: Minimum 12th grade to Graduate
Experience: Fresher and Experienced candidates are encouraged to apply
Age: 18 years to 50 years
Gender: Male and female candidates are both welcome
Training: Complete training will be provided

Job Description:

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. You will work closely with the marketing team to identify key objectives and execute strategies to enhance brand visibility, drive traffic, and generate leads. Your creativity and analytical skills will be essential in optimizing campaigns for maximum impact and ROI.

Key Responsibilities:

1. Campaign Development: Collaborate with the marketing team to conceptualize and execute digital campaigns aligned with business goals. This includes strategizing content creation, designing visuals, and planning distribution across relevant channels.
2. Social Media Management: Manage and maintain our presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Create engaging content, schedule posts, and interact with followers to foster community engagement and brand loyalty.
3. SEO Optimization: Conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic.
4. Email Marketing: Design and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions. Monitor campaign metrics and optimize email content for better engagement and deliverability.
5. Paid Advertising: Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, adjust bidding strategies, and optimize ad creative to achieve desired outcomes within budget.
6. Analytics and Reporting: Utilize web analytics tools such as Google Analytics to track campaign performance, analyze data, and generate insights. Prepare regular reports detailing key metrics, trends, and recommendations for optimization.
7. Content Creation: Develop engaging and relevant content for various digital channels, including website, blog, social media, and email. Ensure content is tailored to target audience preferences and optimized for search engines.

Qualifications:

• Strong passion for digital marketing and staying updated with industry trends and best practices.
• Excellent communication skills with the ability to craft compelling content and engage with diverse audiences.
• Proficiency in using digital marketing tools and platforms such as Google Analytics, Facebook Business Manager, Hootsuite, etc.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinking and problem-solving skills to develop innovative strategies and overcome challenges.
• Ability to work independently as well as collaboratively in a fast-paced environment.

Why Join Us:

• Opportunity to work in a dynamic and innovative environment where your ideas are valued.
• Comprehensive training is provided to enhance your skills and knowledge in digital marketing.
• Room for growth and advancement based on performance and merit.
• Competitive salary package with incentives and benefits.

If you're ready to embark on an exciting journey in digital marketing and contribute to the success of our team, we want to hear from you! Apply now and unleash your potential as a Digital Marketing Specialist with us.

Interview Locations -

Manonmani Complex, Mohanur Rd, opp. Ayyappan Temple, K K Nagar, Namakkal, Tamil Nadu 637001

NSR Complex, Trichy Main Rd, Perambalur, Tamil Nadu 621212

Devaraj Nagar, opp. Site Collectors office, Bharathi Nagar, Extension, Ranipet, Tamil Nadu 632403

near BLS Lodge, Aranmanai Vaasal, Sivaganga, Tamil Nadu 630561