Online Digital Content Marketing Manager

Location: Remote

Position Type: Full-Time

Annual Salary: $72,000

About the Role:

We are seeking an experienced Online Digital Content Marketing Manager to join our dynamic team. As a key player in our marketing department, you will be responsible for developing and executing online content strategies that drive engagement, increase brand awareness, and generate leads. This is a fully remote position, offering the flexibility to work from anywhere while contributing to a high-impact digital marketing team.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and implement comprehensive content marketing strategies aligned with business goals and target audience needs.
   • Conduct market research and audience analysis to identify content opportunities and trends.
2. Content Creation and Management:
   • Oversee the creation of high-quality, engaging content for various online platforms, including blogs, social media, email newsletters, and the company website.
   • Collaborate with content creators, designers, and other stakeholders to ensure content is on-brand and optimized for SEO.
3. Campaign Management:
   • Plan and execute content marketing campaigns that drive traffic, engagement, and conversions.
   • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
4. SEO and SEM Optimization:
   • Implement SEO best practices to improve search engine rankings and drive organic traffic.
   • Manage pay-per-click (PPC) advertising campaigns and other search engine marketing efforts.
5. Social Media Management:
   • Develop and manage social media content calendars and strategies.
   • Monitor social media channels, engage with followers, and analyze social media performance metrics.
6. Analytics and Reporting:
   • Track and report on key performance indicators (KPIs) to measure the effectiveness of content marketing efforts.
   • Use data insights to refine strategies and drive continuous improvement.
7. Collaboration and Communication:
   • Work closely with cross-functional teams, including sales, product, and customer service, to ensure content supports overall business objectives.
   • Provide regular updates to stakeholders on content marketing initiatives and performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (3+ years) in digital content marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of content marketing strategies, SEO, and social media best practices.
• Proficiency with content management systems (CMS) and marketing automation tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced, remote work environment.
• Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.

What We Offer:

• Competitive annual salary of $72,000.
• Flexible remote work environment, allowing you to balance work and personal life.
• Opportunities for professional growth and development.
• Access to a collaborative and innovative team.
• Health, dental, and vision insurance benefits.

How to Apply:

If you are passionate about digital content marketing and eager to contribute to a growing company, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role.