Senior Online Web Content Manager

Location: Remote

Annual Salary: USD 69,793

Position Overview:

We seek a highly skilled and motivated Senior Online Web Content Manager to oversee and enhance our web content strategy. This remote position offers the flexibility to work from anywhere while being an integral part of a dynamic team. The ideal candidate will have extensive experience in web content management, a keen eye for detail, and a strong understanding of SEO best practices.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and implement comprehensive web content strategies that align with organizational goals and target audience needs.
   • Conduct market research to understand user preferences and industry trends, integrating these insights into content planning.
2. Content Creation and Management:
   • Oversee creating, editing, and publishing high-quality web content, including articles, blog posts, product descriptions, and multimedia elements.
   • Ensure all content is engaging, informative, and optimized for SEO, maintaining a consistent voice and style across the website.
3. Content Optimization:
   • Utilize SEO tools and analytics to track content performance and make data-driven decisions to enhance visibility and user engagement.
   • Implement on-page SEO best practices, including keyword research, meta descriptions, and internal linking.
4. Team Leadership and Collaboration:
   • Manage a team of content creators, editors, and designers, providing guidance, feedback, and support to ensure timely and high-quality content delivery.
   • Collaborate with cross-functional teams, including marketing, design, and product, to align content strategies with broader business objectives.
5. Content Auditing and Improvement:
   • Regularly audit website content to identify and address gaps, outdated information, and areas for improvement.
   • Develop and implement strategies to refresh and update existing content to keep it relevant and engaging.
6. Project Management:
   • Oversee content projects from inception to completion, ensuring all deliverables meet quality standards and deadlines.
   • Utilize project management tools to track progress, manage workflows, and communicate effectively with team members.
7. User Experience Enhancement:
   • Work closely with UX/UI designers to ensure content is presented user-friendly and enhances overall site usability.
   • Gather and analyze user feedback to continuously improve content strategies and website functionality.
8. Reporting and Analytics:
   • Generate and analyze reports on content performance, user engagement, and website traffic.
   • Present findings and recommendations to stakeholders to inform future content strategies and decisions.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in web content management, with a strong portfolio showcasing previous work.
• Proven experience in SEO, including knowledge of best practices and tools such as Google Analytics, SEMrush, or Ahrefs.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience with content management systems (CMS) such as WordPress, Drupal, or similar platforms.
• Familiarity with HTML/CSS and web design principles is a plus.
• Exceptional communication and interpersonal skills, with the ability to work effectively in a remote team environment.

Preferred Skills:

• Advanced degree in a relevant field.
• Certification in SEO or digital marketing.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Knowledge of graphic design tools such as Adobe Creative Suite or Canva.

Work Environment:

• This is a remote position, offering flexibility in work hours and location.
• Candidates should have a reliable internet connection and a suitable workspace to perform their duties effectively.

Application Process:

Interested candidates should submit a resume, cover letter, and portfolio of relevant work. In your cover letter, please highlight your experience with web content management, SEO, and any relevant projects demonstrating your qualifications for this role.